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Posted on January 18, 2013 by Heidi Cohen in Social Media |
The great civil rights leader, Dr. Martin Luther King Jr. (January 15, 1929 – April 4, 1968), would have embraced social media for providing a megaphone for those without a voice. As participants on a variety of social media platforms we have a right and a responsibility to live up to Dr. King’s words. Here are seven of Dr. Martin Luther King Jr.’s quotes uttered to help gain civil rights for African Americans. They still apply to social media as we use it today. (Here are seven other quotes from Dr. King and their social media lessons.)
Posted on December 24, 2012 by Heidi Cohen in Social Media |
Just as the Grinch found that Christmas is something much deeper than gifts and tinsel, social media is more than a channel for pushing your marketing messages. It’s platform for engaging and interacting with real people who have real lives.
To help you to better engage on social media platforms, it’s useful to take Dr. Seuss’ advice. Here are five quotes to help set you on your way. Source: Heidi Cohen’s Actionable Marketing Blog
Steve Jobs continues to inspire us, even a year after his death. As bloggers who produce an on-going flow of information for our readers, we’re kindred spirits who feel a connection to Steve Jobs’ creative perspective.
Here are seven quotes from Steve Jobs that offer lessons for bloggers. Use them to take your blog to the next level of excellence. Source: Heidi Cohen’s Actionable Marketing Blog.
Posted on August 31, 2012 by Heidi Cohen in Social Media |
The Harry Potter series is one of the most widely read stories about a young person’s rite of passage. Covering Harry’s school years at Hogwarts, Harry Potter’s education has important lessons social media marketers because, just as Harry Potter learns to interact with other people at Hogwarts, we must learn to use social media to engage with our target audience. To give your social media engagement some Harry Potter style context, here are five quotes from JR Rowling’s seven part series.
Posted on July 27, 2012 by Heidi Cohen in Social Media |
Dating back to 776 BC, the Olympics have provided a forum for athletes to compete and show their strength and skill acquired over years of dedication and practice. This international competition has lessons for social media. Here are seven social media lessons from modern Olympians. Source: Heidi Cohen’s Actionable Marketing Blog.
Posted on July 20, 2012 by Heidi Cohen in Social Media |
Social media is a lot like baseball. Everyone must play by the same set of rules. The big difference is that on social media platforms the rules are unstated and enforced by the community while in baseball they’re well defined and enforced by umpires. Since each social media network has its own special community nuances, it’s only fitting that we turn to Yogi Berra, a Baseball Hall of Fame catcher and outfielder, known for his malapropisms, to learn a few social media lessons.
Posted on June 29, 2012 by Heidi Cohen in Social Media |
Author, screenwriter and producer Nora Ephron (1941 -2012) was an astute observer of modern life during a period when human roles changed, particularly those of women. While Ephron always left us smiling with her romantic comedies like When Harry Met Sally and Sleepless in Seattle, she taught us to see our relationships and more broadly our lives from a different perspective. It’s this insight into own lives that informs the power of social media from a personal and marketing point of view.
Posted on June 20, 2012 by Heidi Cohen in Social Media |
Like William Shakespeare’s popular play, A Midsummer Night Dream, social media blurs the line between digital and real-life relationships. For many participants, social media engagement can feel more authentic than our actual lives. In honor of the summer solstice, let’s examine Shakespeare’s valuable social media lessons. Here are seven quotes from A Midsummer Night’s Dream that show us how to interact on social media. Source: Heidi Cohen’s Actionable Marketing Blog
Posted on May 25, 2012 by Heidi Cohen in Social Media |
Star Wars premiered 35 years ago today in the US. It was the beginning of what was to become a six part story of man and machine set in space. As a story it contains elements that are relevant to today’s social media connected world that brings together men and women via machines. Here are seven of this epic’s lessons for social media marketing. Source: Heidi Cohen’s Actionable Marketing Blog
Posted on January 31, 2012 by Heidi Cohen in Content Marketing |
David Oglivy, one of the real life Mad Men, is the father of content marketing. He understood how information, transparency and speaking your customers’ language come together to persuade prospects to buy while building your brand. These elements are at the heart of content marketing as it’s practiced in today’s social media world. Here are five David Ogilvy quotes that illustrate core principles of content marketing.