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- Marketing Versus PR: What’s the Difference
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Are you looking to extend customer relationships? If so, provide content marketing targeted at the different phases of the purchase process and customer lifecycle to meet prospect and customer needs. This is effective at achieving these goals.
Here are five occasions when marketers can effectively tailor content to support the sales process and build customer relationships. (Here are 42 ways to attract shoppers with relevant content.)
With increased cost pressures and decreased brand loyalty, every marketer’s looking for cost effective ways to make their marketing actionable. Here are seven ways to make your marketing actionable, including how to use various platforms to support the purchase process.
Have you built traffic to your blog or content marketing but are discouraged because no one’s buying from you? While only a small percentage of your visitors will eventually purchase, the chances are that your content may not be aligned with the purchase process for your product offering. Here are twelve questions to help you determine where there’s an issue that’s preventing your prospects from purchasing.
Content marketing attracts and engages prospects, customers and the public to take further action towards a business goal with useful, well-written information. It takes a longer view to connecting with its target audience by creating an extended interaction. Further, content marketing is at the heart of many social media strategies since it provides the food for social media interaction. Here are the twelve elements of content marketing that distinguish it from other marketing messaging and communications.
At every step of the purchase process, content marketing provides prospects with useful, branded information in a variety of formats. As a result, consumers can efficiently choose the optimal product to meet their needs while marketers work to enhance customer relationships. The Content Marketing Meets Purchase Process table shows the type of information prospects seek and the formats options available for marketers. Here are five ways to choose which type of content marketing will work best for your product and buying cycle.