Promotion

13 Holiday Small Business Specials

Small Business

Need to give your small business a competitive boost? Here are 13 easy-to-implement holiday small business specials. Use these promotions 365 days a year.

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Pricing: It Is NOT About The Numbers

What's your price

Pricing is one of the core 4Ps of marketing. It’s integral to achieving your business objectives. For most businesses, this translates to profits, aka ROI.

Scared of dealing with numbers, marketers, business executives and solopreneurs  guess at the “perfect” price rather than ensuring their prices are aligned with the rest of their marketing. The problem is that social media and mobile have changed pricing and increased price transparency. Source: Heidi Cohen’s Actionable Marketing Blog

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Why Wait Until Black Friday To Make Your Best Offer?

black friday sale

Black Friday is here and customers, eager to get the best deals,  have been camped out in front of stores all night. As a marketer, I wonder how many of these customers will buy anything that’s not on sale and what proportion of their purchases are just time shifted to take advantage of the reduced prices, after all it’s the holiday season. From a marketing perspective, have we just trained customers to expect holiday sales? Here are seven promotions to entice your customers.  Source: Heidi Cohen’s Actionable Marketing Blog

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Direct Marketing ABCs – Digital, Social Media & Mobile Included

Direct Marketing ABC

Direct marketing solicits an immediate action such as an order, application or registration. It’s evolved since its early catalog beginnings (Does anyone remember the massive Sears Roebuck catalog?) and now encompasses digital, social media and mobile. To help you better understand direct marketing as it’s currently practiced, here are the ABCs of direct marketing.

 

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Do You Know Your Marketing ABCs?

marketing-alphabet

It’s Back-to-School time. Marketing has changed and evolved since we were in school. Here are the ABCs of Marketing.

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Godfather Marketing: Make Them an Offer They Can’t Refuse

Brando-Godfather

When the Godfather spoke, everyone listened. Is the same true of your marketing? Everyone took Don Vito Corleone, played by Marlon Brando seriously, when he said to his godson, Johnny Fontane in The Godfather, “I’ll make him an offer he can’t refuse.” For the Godfather, that meant do as I say or I’ll kill you. While marketers don’t need to go to that extreme, they must develop effective offers related to marketing’s traditional 4Ps. Here are fifty offer-related questions to help construct your offer. (Note: Include this as part of your mid-year marketing checkup.)

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Pimp My Tweet

Many businesses view Twitter as a one-to-many broadcast platform Despite this, tweets, as a form of social media communication, aren’t about you or your firm! While Twitter communications exchanges at their core, these discussions are about adding to the social media community, not pushing your latest marketing promotion. Here are ten guidelines to help you get your Twitter promotion on track.

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Blog Help: No One Reads My Blog

What do I do? No one’s reading my blog. Understand that, no matter of how good a blogger you are, there are always ways to improve what you’re doing particularly where driving blog traffic and blog comments are concerned. Here’s blog help in the form of twenty-one blog challenges and fixes to remedy them.

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What’s Your Firm’s Value Meal?

in today’s price-conscious marketplace,your firm just might need to develop a really attractive reduced price offer (aka its “value meal”). Here are 7 value offers and 7 economic factors to consider.

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5 Ways Groupon (and Similar Suppliers) Can Make You Money

Groupon‘s daily deals targeted by city and delivered by  email have received a lot of attention lately. To help marketers determine if this form of promotion is useful, here are 5 factors examine. Please read on …

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