privacy

25 Mobile Research Charts to Guide Your 2012 Marketing

girl with iphone

Mobile phones and particularly the increasing adoption of smartphones, continue to change how people receive information, consume content and engage with others.

To take advantage of the opportunities presented by these mobile devices and their expanded functionality and create an effective mobile marketing strategy, marketers must understand how consumers use them and what the implications are for content marketing, promotions, communications and purchase channels. Here are twenty-five charts to help you to better understand how the mobile landscape has evolved.

Tags: , , , , , , , , , , ,

Facebook Needs to Be Socially Responsible and Why Marketers Must Care

is your privacy being eroded?

Facebook has a history of being cavalier when it comes to participants’ privacy. As an organization, their M.O. is to make sweeping modifications on their social media network and worry about users’ rights and concerns later. This may have been acceptable back the organization’s early days, but now Facebook has over 800 million active users, of whom 75% are outside of the U.S.. In terms of size, Facebook would be the third largest country in the world after China and India. As a result, Facebook has a social responsibility. Unfortunately, from a user perspective, there’s no user bill of rights or guidelines for what Facebook can or will do with your personal data including interactions and movements on and off of the site. Information U.S. citizens would rightfully expect to be protected by their government! Here are seven ways every marketers can become more socially responsible on social media networks.

Tags: , ,