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When the Godfather spoke, everyone listened. Is the same true of your marketing? Everyone took Don Vito Corleone, played by Marlon Brando seriously, when he said to his godson, Johnny Fontane in The Godfather, “I’ll make him an offer he can’t refuse.” For the Godfather, that meant do as I say or I’ll kill you. While marketers don’t need to go to that extreme, they must develop effective offers related to marketing’s traditional 4Ps. Here are fifty offer-related questions to help construct your offer. (Note: Include this as part of your mid-year marketing checkup.)
A marketing offer encompasses more than just price. According to direct marketing experts Bob Stone and Ron Jacobs, an offer has eleven elements. Here’s checklist to help you develop your offer to ensure that it’s in line with your marketing goals. Please read on. …
When the Mad Men roamed boardrooms of major brands, marketing focused on the 4Ps: Product, Price, Place and Promotion. To stand out, Trout and Ries introduced the notion of positioning which they called the battle for your mind. Fast forward to 2010 where digital marketers still incorporate the 4Ps into their plans, social media has altered the nature of the 4Ps. Here’s how…
NBA free agent, LeBron James, generated a unprecedented amount of fan and media attention regarding from his announcement of his future team. What fan reaction overlooks and marketers can learn from is the fact that, for LeBron James, like your customers, it’s the total offer that matters. Here are 25 questions to ask about your offer. Please read on …