PR

2010’s Top 12 Social Media Experts

To understand social media’s non-stop, multi-directional conversation, a road map can be useful. Here’s a list of 12 top social media experts to help you tackle the terrain of this evolving landscape. In addition, there are 5 up and comers to keep your eye on.

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Are You Practicing Spaghetti PR?

Spaghetti PR is an unsophisticated form of media relations. While a good PR person is worth their weight in gold, blindly contacting press with no understanding of the media entity or writer is likely to yield limited results. Here are 7 points to help PR professional pitch reports.

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Social Media Costs

7 Expense Factors to Monitor Extending beyond the “cool” factor, social media’s increasing marketing usage is partly attributable to its perception of being “free”. Fueling this view are the success stories of small businesses for whom social media levels the … Continue reading

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5 Reasons Why HARO is Like Craigslist

HARO, also known as Help A Reporter Out, is a service that connects writers, bloggers and reporters with a broad base of resources that extends beyond those represented by PR professionals. This article outlines  5 ways that HARO is like Craigslist and another  5 ways for marketers to use HARO to build your brand. Read on …

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