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Social Media’s Hidden Costs
7 Expense Factors to Monitor Extending beyond the “cool” factor, social media’s increasing marketing usage is partly attributable to its perception of being “free”. Fueling this view are the success stories of small businesses for whom social media levels the … Continue reading
5 Reasons Why HARO is Like Craigslist
HARO, also known as Help A Reporter Out, is a service that connects writers, bloggers and reporters with a broad base of resources that extends beyond those represented by PR professionals. This article outlines 5 ways that HARO is like Craigslist and another 5 ways for marketers to use HARO to build your brand. Read on …
Tags: Craigslist, HARO, Peter Shankman, PR, Vocus
