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Posted on July 5, 2012 by Heidi Cohen in Social Media |
Can your firm’s social media team take a vacation or be out sick? In other words, do you have a social media back up plan to ensure your business stays on course when your employees are out of the office? For most businesses, the short answer is no because the chances are that an issue will transform into a social media firestorm when no one’s around, namely at night, on weekends and during holidays. Source: Heidi Cohen’s Actionable Marketing Blog
Posted on June 22, 2012 by Heidi Cohen in Social Media |
Social media has changed the rules for many businesses. Social media requires understanding your organization’s rights as well as those of your prospects, customers, influencers, social media connections, and the public. Despite what your lawyers tell you, your organization will be tried in the court of public opinion on social media platforms. (Of course it helps to have a plan in case of a PR crisis.) To help you navigate the social media sea of public opinion, here are five recommendations from Heidi Cohen’s Actionable Marketing Blog
Posted on June 20, 2012 by Heidi Cohen in Social Media |
Like William Shakespeare’s popular play, A Midsummer Night Dream, social media blurs the line between digital and real-life relationships. For many participants, social media engagement can feel more authentic than our actual lives. In honor of the summer solstice, let’s examine Shakespeare’s valuable social media lessons. Here are seven quotes from A Midsummer Night’s Dream that show us how to interact on social media. Source: Heidi Cohen’s Actionable Marketing Blog
Posted on April 13, 2012 by Heidi Cohen in Social Media |
Social media brings every marketer’s worse fears to the fore, especially on Friday the Thirteenth. It’s no surprise since social media provides every consumer with their own personal megaphone with which to let others know about a brand or organization’s smallest flaws. Here are thirteen ways that your organization, product or brand can be unlucky, either intentionally or unintentionally through the use of social media. Via Heidi Cohen’s Actionable Marketing Blog
Posted on April 6, 2012 by Heidi Cohen in Social Media |
Like the ten plagues of ancient Egypt, social media can wreck havoc with your marketing and business plans. While in today’s 24/7 always on, everyone’s a publisher environment, every business faces the possibility of a PR crisis occurring, you can mitigate the impact of most social media evils. Here are the ten plagues of social media and actionable marketing tips to overcome them. (On a related note, here’s the 10 Commandments of Social Media.)
Posted on February 20, 2012 by Heidi Cohen in Social Media |
Social media is a tell-like-it-is medium, not a create-a-glossy-ad-and-place-it marketing. Therefore, social media requires active, on-going engagement with the potential to elicit negative responses that can cause a PR crisis. Despite knowing this, marketers continue to face issues when creating social media campaigns, here are 7 tips. In addition, here are 7 other tips to help your marketing.
Posted on December 2, 2011 by Heidi Cohen in Social Media |
Is a tweet apology, the social media mea culpa, a suitable response to public gaffs and inappropriate comments? Before you answer, realize the ostrich approach of sticking your head in the sand and ignoring the problem is no longer an option in today’s social media wired world where the average Internet user spends over one fifth of their online time on social media networks according to Nielsen. Here are 7 tips to help your firm during a social media crisis.