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Are you creating enduring corporate assets with your content marketing? This requires thinking beyond a specific piece of content or sale to building owned media entities. Here are seven forms of content marketing assets that contribute to the long term health of your business and related content marketing tips.
Give your brand, product or firm a voice and build brand awareness and associations through audio content marketing. Audio content brings an intimate experience to your audience enabling you to build a bond with them because it’s like talking to an individual directly – but bear in mind many listeners tend to be multi-tasking.