podcast

Is Your Business Building Content Marketing Assets?

building for future

Are you creating enduring corporate assets with your content marketing? This requires thinking beyond a specific piece of content or sale to building owned media entities. Here are seven forms of content marketing assets that contribute to the long term health of your business and related content marketing tips.

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Social Media: What Marketers Want to Know in 2013

Designbump-Socia-Media-Icon-Set

Almost one out of two marketers believe Facebook is the most important social media platform to achieve their business objectives. Despite this, they acknowledge the need to use a mix of social media sites to maximize their results. Based on Social Media Examiner’s 2013 State of Social Media Report, here’s how marketers rank fourteen social media platforms. Look at these results closely and you’ll see that there’s not a significant difference between some of these platforms.  Source: Heidi Cohen’s Actionable Marketing Blog.

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Why Your Content Marketing Should Start Talking

radio

Give your brand, product or firm a voice and build brand awareness and associations through audio content marketing. Audio content brings an intimate experience to your audience enabling you to build a bond with them because it’s like talking to an individual directly – but bear in mind many listeners tend to be multi-tasking.

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30 Insider Tips To Extend Your Content Marketing (Without Really Working)

recycle content marketing

One of the biggest challenges content marketers, including B2C, B2B, not-for-product and solopreneurs, face is having enough fresh content to meet customer needs and feed social media.

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