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2013: The Future of Social Media [Research/Charts]

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As we approach the mid point of 2013, marketers are considering changing their social media marketing mix. While about half of marketers view Facebook as the most important social media platform, they recognize that a mix of social media venues is critical for maximizing business results.

Based on Social Media Examiner’s 2013 State of Social Media Reporthere are the top ten social media platforms where marketers plan to increase usage through the rest of the year.

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How To Build Your Brand On Pinterest [Research]

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Participants use Pinterests visual eye candy differently than other social media platforms.  For marketers looking to use it to build their brand and support the purchase process, understanding this point is key to attracting and engaging your audience on Pinterest.  Research and charts including 5 Actionable Marketing Insights. Source: Heidi Cohen’s Actionable Marketing Blog

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Proof that Social Media Drives Sales! [Research]

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Social media drives sales. This isn’t a finger in the air, “I think social media contributes to our business,” concept that’s difficult to quantify. Sales and customers are metrics you can readily track. Social media generates 14% of all leads and 13% of all customers and customers translate to sales, according to Hubspot’s 2013 State of Inbound Marketing whitepaper. Source: Heidi Cohen’s Actionable Marketing Blog

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3 Tips To Make Your Photographs More Memorable

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Want your content marketing to stay top of mind for your prospects and customers? Then use photographs to tell your story but understand that the images you choose are important elements that contribute to making your message memorable. Here are 3 tips to make your photographs more memorable. Source: Heidi Cohen’s Actionable Marketing Blog

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Visual Content: How to Re-imagine Your Brand

Take my photo

Visual content is a guaranteed winner for marketers because it’s a people magnet. Visual representations can simplify complex information in a way that attracts attention, is easy-to-consume and minimizes language barriers. As a marketer, seek opportunities where you can integrate your brand into images to achieve your business objectives.

Here are five ways to rethink your brand by incorporating it into your graphics and photos to attract attention. Source: Heidi Cohen’s Actionable Marketing Blog

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Social Media: Do You Know Your Audience?

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Before you dive into creating your social media marketing strategy,  know who’s in your audience and where you can find them.

Once you’ve done your research and have answers to these questions you can create a social media persona to guide you in planning your editorial calendar and promotional campaigns. To that end, here’s some recent research that you might find helpful.

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Instagram Hearts Visual Content Marketing (7 Charts)

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About 60% of the top brands are on Instagram. Is yours? If not, you should reconsider because Instagram is the current see and be seen social media site that’s giving Pinterest a run for its money. Owned by Facebook, Instagram has 90 million monthly active users, 40 million photos per day, and 8,500 likes per second according to Simply Measured. Source: Heidi Cohen’s Actionable Marketing Blog

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Social Media and Brands: 10 Charts You Need

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Do you know where your customers engage on social media, what they’re doing, and how they engage?

More importantly, do you know how they view your brand’s social media engagement interactions? If you’re like many marketers, you don’t have a clue.

To provide marketing insights into how consumers view brands on social media, here’s analysis of  research from Technorati Media, which gathered input from over 1,200 customers for their 2013 Digital Influence Report, and comScore’s, 2013 US Digital Future report.

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Social Media: 23 Ways To Promote Your Blog

Extend your reach

You should spend about 20% of your time creating blog content and 80% of your time promoting it according to social media experts Jay Baer and Chris Brogan.

For bloggers who spend hours pouring their heart and soul into each blog post, this may sound like heresy. But the reality is that if you don’t promote your content effectively, your hard work of crafting the optimal post is for naught.

To facilitate the blog promotion process, here are twenty-three social media tips to get your blog content in front of the largest possible audience.

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Social Media: Do You Know Where Your Audience Is? [Research]

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With social media consuming an ever greater share of people’s time, marketers are increasing their investment in social media marketing programs.

Research reveals that marketing dollars are following prospects and consumers to social media. The question is: are you investing in social media platforms where your customers spend their time. New research from Pew Internet reveals the demographics of US social media participants. Here are seven insights and actionable marketing tips.

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