photographs

5 Facts Prove Visual Content Is A Guaranteed Winner!

Eye catching - Visual Content

By nature, people are visual and we’re attracted to images, especially those containing people. Powered by the desire for visual content, TumblrPinterest and Instagram all grew during 2012, dubbed the “the rise of the visual web” by comScore.

Increased ownership of mobile devices containing cameras means that many consumers can snap an image whenever they wish and easily share it to a broad audience via social media, email or text. As a marketer, you can leverage this powerful content marketing to achieve your business goals.

Here are 5 facts and 7 benefits (with actionable marketing tips) to provide the power of visual content marketing. Source: Heidi Cohen’s Actionable Marketing Blog

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Social Media: 10 PR Tactics

Social Media

No one cares about your latest press release especially on social media. Using social media for PR is about building a community around your business and  creating content your audience wants. Here are ten social media tactics for PR that focus on how you can help others on social media while building relationships for your clients. Source: Heidi Cohen’s Actionable Marketing Blog

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Content Marketing ABCs

ABCs of Content Marketing

When I was in school, there was only one form of the ABCs. As a means to explain marketing, ABCs are a useful way to understand Content Marketing. Content marketing is non-promotional information that entertains and/or helps your prospects, customers and the public while supporting your purchase process.

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56 Ways to Reuse Content Marketing

recycle-content

Earth Day teaches us the benefits of reducing, reusing and recycling. In terms of content marketing, recycling is defined as turning old content into new content, often in another format that’s useful. It’s called recycled content because it’s not created from scratch. Recycled content isn’t reusing the same exact content in another location. Here are 56 ways to recycle content marketing across 21 content formats.

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Social Media Marketing on a Budget

Budget

For small businesses and other organizations with limited budgetssocial media marketing can be a great equalizer by providing another way of engaging with your target market and the public. Social media marketing on a budget requires thinking through your business and marketing strategy first. Focus your efforts on one form of social media and do it well. Here’s a set of ten questions to help you lay the groundwork and seven options for leveraging social media on a budget.

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Is An Online Photo Worth 1,000 Words?

Online photographs are easy to snap and share especially with social media platforms like Flickr and Facebook. Here are 5 ways to use photographs to extend your company’s reach and engage your prospects and customers.

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