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30 Insider Tips To Extend Your Content Marketing (Without Really Working)

Posted by Heidi Cohen on October 23, 2012 in Content Marketing | 5 Comments

One of the biggest challenges content marketers, including B2C, B2B, not-for-product and solopreneurs, face is having enough fresh content to meet customer needs and feed social media.

Tags: articles, blog posts, Conference, Content marketing world, Email, Live Events, Michael Brenner, Photograph, podcast, presentation, Social Media, Video

How to Create a Killer Blog

Posted by Heidi Cohen on June 4, 2012 in Blogging | 2 Comments

What distinguishes one blog from another is what you do with your blog and how you build it to achieve your goals. To give you a boost on building your blog or to take your blog to the next level, here are twenty-one steps to help. Each step includes links to more detailed information to get your blog on track. Source: Heidi Cohen’s Actionable Marketing Blog

Tags: Blog goals, Blog team, Brand, comment, design, guest blogger, headlines, Marketing Metrics, marketing persona, Photograph, plug-ins, Search, social sahring

7 Ways to Incorporate Photographs Into Your Blog

Posted by Heidi Cohen on May 27, 2012 in Blogging | 5 Comments

While photographs can take your blog from dull to dazzling, the main reason to incorporate photographs into your blog is your readers. Photographs quickly and succinctly convey information to your audience, whether they’re prospects, customers, social media connections or the public – better than words. Here are 5 ways photographs can enhance your blog’s attractiveness and 7 ways to integrate photographs into your blog posts to increase readership and social sharing. Source: Heidi Cohen’s Actionable Marketing Blog

Tags: Cake Wrecks, Fiskateers, King Arthur Flour, Photo, Photograph, Spin Sucks, Tips

15 Ways to Drive Shoppers With Social Media [Examples]

Posted by Heidi Cohen on April 23, 2012 in Social Media | 1 Comment

Social media sells? Many marketers focus their social media efforts on building brand and attracting new prospects since they can’t figure out how to make the connection to sales. The bottom line is that social media can drive sales for your product. Not sure how to use social media to drive sales? Here are fifteen social media tactics with examples you can adapt for your business.

Tags: 1800-Flowers, Blog, customer review, daily deal, Etsy, Fab, Fiskars, groupon, Institute for Back Up Trauma, Intuit, John Cleese, Kate Spade, Lion Brand, Marcus Sheridan, Photograph, Pinterest, Q&A Sites, Slideshare, Social commerce, Social media sell, Tery Spataro, thisnext, threadless, trip Advisor, TUmblr, Will It Blend?, Woot

Photographs, Images & Graphics – Reader Eye-Candy

Posted by Heidi Cohen on March 3, 2012 in Content Marketing | 1 Comment

Photographs, images and graphics are eye-candy readers can’t resist. When it comes to content marketing, each picture and illustration does the work of a 1,000 words pulling prospective readers in. Marketers take advantage of this attribute by using images to make content easier to consume and more accessible to a broader audience. Here are seven reasons content marketing needs photographs, images and graphics.

Tags: graphic, image, Photograph

Another 15 Ways to Expand Your Blog Reach

Posted by Heidi Cohen on October 28, 2010 in Content Marketing, Social Media | 4 Comments

Building a blog following requires a marketing plan. This blog building plan requires consistently exposing new people to your content, ways to keep readers coming back, and making sharing easy. Here are 15 additional tactics to support your blog building efforts.