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Face it—Gut feel no longer cuts it for marketing decisions. While your organization may be great at doing on-going testing to determine what works best for your products and marketing, it helps to have solid data based on quality research as a benchmark. Here are eight of my favorite, free research resources I’d be lost without. (Translation: Useful data!)
Mobile phones and particularly the increasing adoption of smartphones, continue to change how people receive information, consume content and engage with others.
To take advantage of the opportunities presented by these mobile devices and their expanded functionality and create an effective mobile marketing strategy, marketers must understand how consumers use them and what the implications are for content marketing, promotions, communications and purchase channels. Here are twenty-five charts to help you to better understand how the mobile landscape has evolved.
Apple created a new category of computing devices known as tablets when they introduced the iPad last April. iPads look like a large iPhone (here’s information on the mobile market) without the telephony (aka, the ability to make a phone call.) Tablets with a 5” to 15” diagonal touchscreens are positioned between smartphones and computers in terms of computing ability and price. Since these Internet capable devices provide a rich content consumption experience through photographs and video, marketers and media executives hope that tablets will create the basis for premium paid online content products and engaging advertising.
Afraid of numbers and data but you need some strong analysis and information for your digital marketing? If so, here’s a great resource with a list of 16 digital marketing data analytics references.