Pew Research

Social Media: Do You Know Where Your Audience Is? [Research]

Social Media Icons in Green

With social media consuming an ever greater share of people’s time, marketers are increasing their investment in social media marketing programs.

Research reveals that marketing dollars are following prospects and consumers to social media. The question is: are you investing in social media platforms where your customers spend their time. New research from Pew Internet reveals the demographics of US social media participants. Here are seven insights and actionable marketing tips.

Tags: , , , , , , , , , , ,

Free Research: 8 Resources Every Marketer Needs

Free, free, free HeidiCohen.com

Face it—Gut feel no longer cuts it for marketing decisions. While your organization may be great at doing on-going testing to determine what works best for your products and marketing, it helps to have solid data based on quality research as a benchmark. Here are eight of my favorite, free research resources I’d be lost without. (Translation: Useful data!)

Tags: , , , , , , ,

Who’s Tweeting Now? [Research]

Twitter icon

Twitter continues to grow at a steady pace attracting a loyal audience. Roughly one out of every seven online adults uses Twitter according to Pew Research Center’s Internet & American Life Project as of February 2012.

As a marketer, what does this Twitter research mean for you? You can’t ignore Twitter’s strengths.  Here are ten ways Twitter makes a difference for your business. Of course, you have to make every tweet count! Source: Heidi Cohen’s Actionable Marketing Blog

Tags: , , , ,

25 Mobile Research Charts to Guide Your 2012 Marketing

girl with iphone

Mobile phones and particularly the increasing adoption of smartphones, continue to change how people receive information, consume content and engage with others.

To take advantage of the opportunities presented by these mobile devices and their expanded functionality and create an effective mobile marketing strategy, marketers must understand how consumers use them and what the implications are for content marketing, promotions, communications and purchase channels. Here are twenty-five charts to help you to better understand how the mobile landscape has evolved.

Tags: , , , , , , , , , , ,

Tablet Marketing: 30 Must-Have Facts [Charts]

girl-with-ipad

Apple created a new category of computing devices known as tablets when they introduced the iPad last April. iPads look like a large iPhone (here’s information on the mobile market) without the telephony (aka, the ability to make a phone call.) Tablets with a 5” to 15” diagonal touchscreens are positioned between smartphones and computers in terms of computing ability and price. Since these Internet capable devices provide a rich content consumption experience through photographs and video, marketers and media executives hope that tablets will create the basis for premium paid online content products and engaging advertising.

Tags: , , , , , ,

Do You Need a Twitter Strategy If Only 6% of Adults Use It?

According to the Pew Research Center’s findings, only 6% of US adults use Twitter. Given this small level of penetration, what does this mean for marketers? Here are 5  Twitter tips to consider.

Tags: , , , ,

Data Demons (in a good way!)

Afraid of numbers and data but you need some strong analysis and information for your digital marketing? If so, here’s a great resource with a list of 16 digital marketing data analytics references.

Tags: , , , , , , , , , , , , , , , , , , , , , ,

Follow Your Customers to the Mobile Web

Do you have a mobile marketing strategy? If not, you may want to incorporate one into your marketing planning. For some enlightening mobile phone related research put in marketing context, please read on …

Tags: , , , , , , , , ,