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- 72 Marketing Definitions
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- Marketing Versus PR: What’s the Difference
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What do Facebook Users mean for your marketing? Pew Internet research (data & charts) show how users have changed. Facebook tips included for marketers
Do you need mobile research for your 2014 budget? Here are 67 mobile facts from 2013 shown in 25 charts to help you develop your marketing plans.
At the core of Facebook’s target audience, Gen Z, tweens and teens born after 1995, are mobile mavericks who use social media to connect and communicate with each other. While overall social media usage is declining slightly in the US, this behavior is more acute among Facebook participants especially teens. Source: Heidi Cohen’s Actionable Marketing Blog
About 60% of the top brands are on Instagram. Is yours? If not, you should reconsider because Instagram is the current see and be seen social media site that’s giving Pinterest a run for its money. Owned by Facebook, Instagram has 90 million monthly active users, 40 million photos per day, and 8,500 likes per second according to Simply Measured. Source: Heidi Cohen’s Actionable Marketing Blog
Facebook remains social media’s global 800 pound gorilla. Post-IPO, Facebook is challenged to find new growth and monetization opportunities. Here are four different perspectives on Facebook’s growth during the second half of 2012 and what it means for Facebook and marketers for 2013 shown through nine different research charts. Source: Heidi Cohen’s Actionable Marketing Blog
Twitter is changing in ways that go beyond its new header image and assortment of advertising options. Twitter’s participant base has evolved and this has significant marketing implications for 2013. Here are five salient findings and related actionable marketing tips.
Have you considered adding the newest social media upstarts Tumblr and Pinterest to your marketing mix? If not, here’s the case for adding these visually rich social media venues to your social media strategy. Includes 5 charts and insights. Source: Heidi Cohen’s Actionable Marketing Blog