Peter Shankman

The One Element Most Marketers Forget About Social Media

Social Media Community

Want to build your social media community? 10 tactics based on social media marketing world 2015 lessons to grow a results-oriented social media community.

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5 Content Type You Need To Increase Lifetime Sales 

Post purchase content

Post purchase content supports your buyer and makes her feel good about her decision. It’s key to lifetime customer sales. 17 content marketing tips help you.

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Super Simple Social Media Strategy: Get Big Results

Social Media Marketing Cycle

Want to get your business’s social media activity on track to yield results? Then follow this 10 step social media marketing cycle with tips.

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Zombie Loyalists – Book Review

Marketing and PR expert Peter Shankman has been working with the biggest companies in the world to create what he calls “Zombie Loyalists,” fervent fans that help companies massively increase their customer base, brand awareness, and most importantly, revenue. After all, why should you have to tell the world how amazing you are if you can have your existing customers do it for you? Imagine an army of customers who will do your public relations, marketing and advertising, without being asked, each and every time they give you their money. These are Zombie Loyalists. They are ready to buy what you sell, respond to your email offers and demand that their friends to do the same.

Read Heidi Cohen’s review of Zombie Loyalists.

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What the Pros Do To Boost Content Reach

5 expert content marketing tricks

Seeking to boost your content audience? Here are 5 expert content marketing tricks to help extend your reach. Examples and tips included.

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5 Small Business Branding Tactics You Can Use

Why Small Business Branding Is Personal Many small businesses think small business branding is an oxymoron. Why? Small businesses consider branding an expensive form of marketing. They think branding requires a big budget to pay for an advertising agency to develop branding campaigns and mass media to build brand awareness.

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10 Content Marketing Secrets

Need content marketing inspiration? Here are 10 content marketing secrets to help you fill your editorial calendar. Examples & tips included.

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Content Marketing: 23 Experts Tell How To Improve It

Do you ever feel like you’re the only marketer who’s making content marketing mistakes? If so, here’s help to fix them from 23 content marketing experts.

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