Peter Shankman

Zombie Loyalists – Book Review

Marketing and PR expert Peter Shankman has been working with the biggest companies in the world to create what he calls “Zombie Loyalists,” fervent fans that help companies massively increase their customer base, brand awareness, and most importantly, revenue. After all, why should you have to tell the world how amazing you are if you can have your existing customers do it for you? Imagine an army of customers who will do your public relations, marketing and advertising, without being asked, each and every time they give you their money. These are Zombie Loyalists. They are ready to buy what you sell, respond to your email offers and demand that their friends to do the same.

Read Heidi Cohen’s review of Zombie Loyalists.

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What the Pros Do To Boost Content Reach

5 expert content marketing tricks

Seeking to boost your content audience? Here are 5 expert content marketing tricks to help extend your reach. Examples and tips included.

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Facebook: How To Stand Out

Small Business Facebook Lessons People spend a ton of time on Facebook socializing. Given the amount of time spent, marketers have followed their prospects to this social media giant despite the short lifespan of a Facebook like. But they overlook the fact that people are on Facebook to engage with their family and friends not brands.

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5 Small Business Branding Tactics You Can Use

Why Small Business Branding Is Personal Many small businesses think small business branding is an oxymoron. Why? Small businesses consider branding an expensive form of marketing. They think branding requires a big budget to pay for an advertising agency to develop branding campaigns and mass media to build brand awareness.

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10 Small Business Marketing Lessons You Need Regardless of Size

Small businesses can make more effective use of their resources than large firms. Here are 10 small business marketing lessons to increase your efficiency.

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10 Content Marketing Secrets

Need content marketing inspiration? Here are 10 content marketing secrets to help you fill your editorial calendar. Examples & tips included.

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Content Marketing: 23 Experts Tell How To Improve It

Do you ever feel like you’re the only marketer who’s making content marketing mistakes? If so, here’s help to fix them from 23 content marketing experts.

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The Best Content Marketing Advice Ever

What’s the best content marketing advice you need to drive measurable results? We asked 19 content marketing experts for their best advice on content marketing.

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