Small Data – Book Interview

Small Data

Hired by the world’s leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers’ homes, carefully observing every detail in order to uncover their hidden desires, and, ultimately, the clues to a multi-million dollar product.

Lindstrom connects the dots in this globetrotting narrative that will enthrall enterprising marketers, as well as anyone with a curiosity about the endless variations of human behavior.

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Super Bowl Advertising: What’s Your Game Plan?

With Super Bowl XLV’s advertising inventory sold out, what can this year’s two teams, the Pittsburgh Steelers and the Green Bay Packers, teach marketers? Make sure that you’ve a solid strategy for the game. For marketers, this translates to developing a strong online and social media campaign to extend the media investment.

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