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Visual Content: How to Re-imagine Your Brand

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Visual content is a guaranteed winner for marketers because it’s a people magnet. Visual representations can simplify complex information in a way that attracts attention, is easy-to-consume and minimizes language barriers. As a marketer, seek opportunities where you can integrate your brand into images to achieve your business objectives.

Here are five ways to rethink your brand by incorporating it into your graphics and photos to attract attention. Source: Heidi Cohen’s Actionable Marketing Blog

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Content Marketing: 7 Tips for Visual Eye Candy

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Does your marketing content act as an attention magnet to attract the largest audience possible?  If not, then check out Tumblr, a six-year-old content sharing community with impressive numbers that’s not on many marketers’ radar even though it’s similar to a website or blog. Heidi Cohen’s Actionable Marketing Blog takes a look at the surprising opportunities Tumblr has in store for content marketers.

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