Paid media

Facebook: How to Maximize Earned Media [Research]

The Beatles

The Beatles had it right when they sang “Can’t Buy Me Love.” No matter how much money marketers spend, they still can’t buy consumer love. But on  social media, you can earn it!  Not all social media marketing campaigns are equally effective at generating earned media in the form of engagement based on Wildfire’s analysis. Here are three Facebook research findings and five actionable marketing tips. Source: Heidi Cohen’s Actionable Marketing Blog.

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3 Reasons Murdoch’s Newspaper Pay Wall Could Work

To-date, the Times of London has lost 85% of its traffic since erecting a pay barrier. Rupert Murdoch’s paid subscription strategy has a chance of working. Here are 3 reasons why. Please continue reading …

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Can You Spare $300,000? 5 Marketing & Media Tips Inspired by Stephen Colbert’s Olympic Sponsorship

The US Speed Skating Team needed $300,000 to make their budget for the 2010 Vancouver Winter Olympics.  Where did the US Speed Skating team find a savior to keep them off thin ice? Enter The Colbert Report’s Stephen Colbert. Here’re 5 lessons that marketers and media experts can learn from his sponsorship. Read on…

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