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To-date, the Times of London has lost 85% of its traffic since erecting a pay barrier. Rupert Murdoch’s paid subscription strategy has a chance of working. Here are 3 reasons why. Please continue reading …
The US Speed Skating Team needed $300,000 to make their budget for the 2010 Vancouver Winter Olympics. Where did the US Speed Skating team find a savior to keep them off thin ice? Enter The Colbert Report’s Stephen Colbert. Here’re 5 lessons that marketers and media experts can learn from his sponsorship. Read on…