owned media

37 Step Content Marketing Distribution Checklist

Looking for an audience

Is your content marketing reaching the maximum audience? Use this 37 point content marketing distribution checklist to attract the most readers possible.

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7 Keys To Maximize Content Distribution

Distribute leaflets

Here are seven owned and social media publishing platforms to consider for content distribution. Where appropriate, modify your content to be contextually relevant for the venue (Hint: Think like a content curator!) Also, take into consideration where your audience is when they seek and/or consume your content

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Facebook: How to Maximize Earned Media [Research]

The Beatles

The Beatles had it right when they sang “Can’t Buy Me Love.” No matter how much money marketers spend, they still can’t buy consumer love. But on  social media, you can earn it!  Not all social media marketing campaigns are equally effective at generating earned media in the form of engagement based on Wildfire’s analysis. Here are three Facebook research findings and five actionable marketing tips. Source: Heidi Cohen’s Actionable Marketing Blog.

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27 Ways to Reuse Blog Posts for Content Marketing

earth day blogging-27 blog tips to reuse your content for

Earth Day aims to raise awareness for natural resources, by reusing and recycling products or up-cycling them into something new.  In terms of blogging, reusing blog posts translates to re-imagining the content from your blog posts into new forms of content marketing. Here are twenty-seven ways your business blog posts can be reused to increase your content creation’s effectiveness categorized by owned media, social media and third party media. These suggestions can be used for personal, business (both B2B and B2C), not-for-profit and solopreneur blogs.

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Why Blogs Should be at Heart of Social Media [Charts]

Blogs provide the content that is the currency of social media and the context that defines its environmental relevance for participants. As such, blogs live at the heart of an integrated social media marketing strategy. Here are 10 Reasons Why Blogs Are Critical to Your Social Media Efforts.

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Third Party, Owned Media & User Generated Content

Do you understand the difference between third party media, owned media and user generated content? This article outlines the benefits and challenges of each platform. It includes an easy-to-follow chart to aid your marketing.

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