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Wondering whether you should use owned media or earned media?
This article examines these 2 content distribution options across 7 elements to help you maximize your reach based on your business and content needs.
Posted on May 11, 2015 by Heidi Cohen in Content Marketing |
Do you think your quality content reaches its maximum audience when you promote it the first time? See what research from Kapost found. Think beyond once and down content distribution. Check out these 50 (almost) free ways to repromote your content.
Posted on October 16, 2013 by Heidi Cohen in Content Marketing |
Is your content marketing reaching the maximum audience? Use this 37 point content marketing distribution checklist to attract the most readers possible.
Posted on August 6, 2013 by Heidi Cohen in Content Marketing |
Here are seven owned and social media publishing platforms to consider for content distribution. Where appropriate, modify your content to be contextually relevant for the venue (Hint: Think like a content curator!) Also, take into consideration where your audience is when they seek and/or consume your content
Posted on August 10, 2012 by Heidi Cohen in Social Media |
The Beatles had it right when they sang “Can’t Buy Me Love.” No matter how much money marketers spend, they still can’t buy consumer love. But on social media, you can earn it! Not all social media marketing campaigns are equally effective at generating earned media in the form of engagement based on Wildfire’s analysis. Here are three Facebook research findings and five actionable marketing tips. Source: Heidi Cohen’s Actionable Marketing Blog.
Earth Day aims to raise awareness for natural resources, by reusing and recycling products or up-cycling them into something new. In terms of blogging, reusing blog posts translates to re-imagining the content from your blog posts into new forms of content marketing. Here are twenty-seven ways your business blog posts can be reused to increase your content creation’s effectiveness categorized by owned media, social media and third party media. These suggestions can be used for personal, business (both B2B and B2C), not-for-profit and solopreneur blogs.
Blogs provide the content that is the currency of social media and the context that defines its environmental relevance for participants. As such, blogs live at the heart of an integrated social media marketing strategy. Here are 10 Reasons Why Blogs Are Critical to Your Social Media Efforts.
Do you understand the difference between third party media, owned media and user generated content? This article outlines the benefits and challenges of each platform. It includes an easy-to-follow chart to aid your marketing.