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Where’s Your Marketing Communication? [Chart]
When developing their plans, many marketers focus on the media where they’re placing advertising often without considering the totality of their marketing communications or the implications for related elements. The reality is that using online and offline promotional media differ in ways affecting a variety of purchase-related tactics. Here are five factors to assess when using online and offline media. [Chart included]
Third Party, Owned & User Generated Media
Media is content created for a target audience on a regular basis. It may be delivered in different formats. In today’s connected world, there are three major categories of media; they are third party media (or paid media), owned media (or internal media) and user-generated media. In addition to defining these different options, the media taxonomy is laid out in a useful chart.
Tags: Earned Media, Media, offline, Online, owned media, Social Media, third party media
