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Social Media Goes Offline
Say social media and the first thing most people think is digital social media networks. But the truth is that the best way to reinforce networking contacts is to take them offline. For many small and media size businesses (aka SMBs), offline social media events are an ideal way to get better known. Here are five suggestions to help you plan your events.
Tags: events, networking, offline, real life events, SMB
Where’s Your Marketing Communication? [Chart]
When developing their plans, many marketers focus on the media where they’re placing advertising often without considering the totality of their marketing communications or the implications for related elements. The reality is that using online and offline promotional media differ in ways affecting a variety of purchase-related tactics. Here are five factors to assess when using online and offline media. [Chart included]
Third Party, Owned & User Generated Media
Media is content created for a target audience on a regular basis. It may be delivered in different formats. In today’s connected world, there are three major categories of media; they are third party media (or paid media), owned media (or internal media) and user-generated media. In addition to defining these different options, the media taxonomy is laid out in a useful chart.
Tags: Earned Media, Media, offline, Online, owned media, Social Media, third party media
