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- 72 Marketing Definitions
- 30 Social Media Definitions
- 31 Public Relations Definitions
- Marketing Versus PR: What’s the Difference
- 30 Branding Definitions
- 21 Ways to Promote Your Mobile App
- 28 Amazing Content Marketing Ideas You Can Use Now
- 67 Mobile Facts To Develop Your 2014 Budget
- The Beatles Social Media Lessons
- 64 Tips to Increase Blog Reach
- 16 Ridiculously Easy Ways To Increase Retweets
- How to Create Marketing Personas
YouTube has passed over a billion unique users every month, that’s almost one out of every two Internet users. Further, all of Ad Age’s Top 100 brands now run campaigns on YouTube despite the fact marketers consider video content difficult and expensive to create. So what do the top brands know about video content that you don’t? Includes 8 charts and marketing tips. Source: Heidi Cohen’s Actionable Marketing Blog
2012 was [finally] mobile’s year. Mobile, including both smartphones and tablets made significant jumps forward. Always within arm’s reach, they’ve become an integral part of our lives. As a result, consumers expect a seamless digital experience regardless of the device they’re using. Here are 29 mobile marketing charts to help you navigate mobile marketing in 2013. Source: Heidi Cohen’s Actionable Marketing Blog
We live in a multi-screen world. We have screens designed for use everywhere from public transportation to the bathroom. These screens provide new ways for us to consume content all day long. Now one device can do everything multiple devices did.
The use of multiple screens and different devices has changed our content consumption habits. There are four main ways we consume content: focused use, dual input, info snacking and time shifted. This enables us to consume more information in less time.
Here are 5 content trends marketers need for 2013.
Face it—Gut feel no longer cuts it for marketing decisions. While your organization may be great at doing on-going testing to determine what works best for your products and marketing, it helps to have solid data based on quality research as a benchmark. Here are eight of my favorite, free research resources I’d be lost without. (Translation: Useful data!)
Content marketing enables marketers to build a targeted, engaged audience, rather than using advertising to rent eyeballs when the need arises. Here are three eye opening datapoints to convince you, seven elements that make content marketing more effective and related actionable marketing tips to help you improve your content marketing.
Making the case for content marketing requires a cost-benefit analysis to determine whether it’s a profitable investment just like with any other project or initiative vying for corporate resources. Fortunately, when it comes to content marketing, the benefits far outweigh the expenses. [TWEET THIS INFOGRAPHIC] Source: Heidi Cohen’s Actionable Marketing Blog