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Nielsen
Ignore Google+ At Your Risk [8 Social Media Charts You Must See!]
Is Google+ part of your brand’s social media marketing strategy? Google+ clocked in at number eight on Nielsen’s 2011 Top 10 US Social Media and Blogs list. At the time, it was roughly one seventeenth the size of top-ranked Facebook in terms of average monthly unique visitors. Yet as a marketer, you can’t ignore Google+. Heidi Cohen’s Actionable marketing Blog shows you why with new research and charts.
How To Overcome the 3 Big Facebook Marketing Challenges [Charts]
Facebook is the 800 pound gorilla of social media. [Here are eleven tips to increase Facebook effectivenessalong with related research.] From a marketing perspective Facebook has three big challenges. To improve your Facebook marketing, here are five actionable marketing tips. Source: Heidi Cohen’s Actionable Marketing Blog
Smartphones & Tablets: How We Shop Now [Research]
With 115.8 million US smartphone owners and 54.8 million US tablet owners estimated by eMarketer in 2012, how we shop is changing. Using multiple devices, particularly smartphones and tablets, at different steps of the purchase process is an emerging trend.
Tags: eMarketer, Nielsen, shopping, smartphone, Tablet
5 Steps For Social Media Content Marketing
Think you’re a marketer merchandising a non-media product or service? Think again. In today’s content marketing driven, social media world, you’re a digital media entity. Extending beyond your organization’s website, emailing and other communications, your media empire includes blogs, photographs, video, presentations and other content whether you own them or not.
Tags: Kraftfoods, Nielsen
Why Online Video Is Hot [Research]
Online video is hot. While traditional television viewing has remained stable, consumers are slowly changing their viewing habits. Concurrently, marketers are looking to online video to expand their content marketing offering and advertising options. Further, online video enables media entities, stars, marketers and individuals to contribute to the format’s evolution. Digitas’ NewFront examined a variety of different offerings. Here’s the data to explain the market (complete with charts) and 7 reasons online video is attractive to marketers.
The One Reason You Need Content Marketing [Research]
In today’s advertising rich environment, you need content marketing regardless of whether your organization is a B2B, B2C, Not-for-Profit or solopreneur. The one big reason is trust! Beyond the fact that content marketing powers social media, search and sales, marketers must use content marketing because consumers don’t trust advertising. This isn’t a newsflash. While advertising credibility has been on the decline for years, recent Nielsen research link underscores this continuing trend.
Tablet Roundup – 21 Research Charts & Infographics
Tablets are an exploding market. As a marketer, it’s important to understand how this combination light-weight alternative to a laptop computer and a personal leisure device is used, how it changes content consumption and advertising, and how it fits into consumers’ lives relative to other connected devices, namely computers and smartphones. [Here's earlier tablet data.] Here are 21 research charts and infographics to help you with your marketing. Source: Heidi Cohen’s Actionable Marketing Blog
2011 – Year of the Smartphone [Research & Charts]
US Smartphone ownership reached a tipping point in June, 2011 when smartphone shipments increased and feature phone shipments decreased, based on comScore data. Smartphones facilitates mobile Internet and app functions that un-tether users from their desktops. For marketers, this changes consumer engagement with social media and digital content affecting their interaction, purchase and use products. (Here are 38 mobile marketing charts.) Here are ten mobile marketing facts you need now and what they mean for your marketing.
Tags: Actionable Marketing Tip, Chart, comScore, Nielsen, Research, smartphone
Do You Need a Twitter Strategy If Only 6% of Adults Use It?
According to the Pew Research Center’s findings, only 6% of US adults use Twitter. Given this small level of penetration, what does this mean for marketers? Here are 5 Twitter tips to consider.
Data Demons (in a good way!)
Afraid of numbers and data but you need some strong analysis and information for your digital marketing? If so, here’s a great resource with a list of 16 digital marketing data analytics references.
Tags: Avinash Kaushik, Bryan Eisenberg, Compete, comScore, eMarketer, eMetrics, Eric Peterson, Forrester, Hitwise, Jeffrey Eisenberg, Jim Novo, Jim Sterne, Josh Chasin, Marketing Charts, Matt Cutler, MediaPost, Nielsen, Pew Research, Research Brief, Tania Yuki, Tim Ask, Visible Measures, Web Analytics Association
Follow Your Customers to the Mobile Web
Do you have a mobile marketing strategy? If not, you may want to incorporate one into your marketing planning. For some enlightening mobile phone related research put in marketing context, please read on …
Tags: Email, eMarketer, games, Gartner, Mobile, Nielsen, Pew Research, SMS, Social Media, texting
7 Ways to Use Social Media Beyond Conventional Marketing
Social media networks account for slightly more than one out of every five minutes spent online. As a result, social media support a wider array of corporate functions. Here are 7 ways to use social media in your company and how to measure them. Please read on …
Tags: Customer Service, Nielsen
