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3 Surefire Ways To Kill Your Content Marketing

I have kept the faith

Does your content marketing fail? If so, here are 9 fixes to help you stop killing your content marketing based on IDG  & CMO Council research.

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5 Content Marketing Errors (& How To Fix Them)

Mr Fix It

Content marketing has experienced explosive growth. As a result, firms put together a content marketing strategy quickly making these 5 content marketing errors. Here’s how to fix them. Examples included.

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7 Ways to Wow Prospects on Social Media

winner_Dog

Social media in the form of customer ratings and reviews are a critical element of every customer’s purchase process and play an important role in your social media success. Here are 3 elements that influence social media ratings & reviews & 7 marketing tips to improve ratings & reviews. Source: Heidi Cohen’s Actionable Marketing Blog

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3 Steps to Creating an Effective Mobile App Strategy

Mobile Apps

Marketers often ask: “Should I create a mobile website OR a mobile app?” The reality  is you should provide prospects and searchers with information in the form they want to consume it in. Therefore, mobilize your content marketing. Offer a mobile website (or at least use responsive design), mobile app, social media presence (already optimized for mobile use) and mobile search.

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5 Small Business Mobile Marketing Tips [Research]

Woman with smartphone

Location, location, location, the real estate cliché, has additional meaning in terms of devices, computers, smartphones and tablets. Like place, one of the 4Ps of marketing, your business’s findability influences the prospects and buyers you can reach.

When it comes to small business, your target audience must be able to find you regardless of the device(s) they use. You must think mobile and local! Here are five mobile research insights (with 11 charts) and five actionable marketing tips. Source: Heidi Cohen’s Actionable Marketing Blog

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25 Smartphone and Tablet Research Charts

Tablet Use

Mobile marketing is at the top of every marketer’s to-do list but the challenge is that most of them don’t really understand how their target audience uses smartphones and tablets. At the heart of the problem is the fact that mobile marketing sounds new and expensive despite the fact that most of them own one or more of these devices.

When it comes to mobile marketing, most consumers are way ahead of marketers in their use of their smartphones and tablets. They’ve developed a variety of habits to deal with the on-going avalanche of content. To get your marketing on track, here are twenty-five research charts explained in plain English. Source: Heidi Cohen’s Actionable Marketing Blog

 

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Video Content Marketing: Are You A Super Star?

Super Star Video Content By Heidi Cohen

YouTube has passed over a billion unique users every month, that’s almost one out of every two Internet users. Further, all of Ad Age’s Top 100 brands now run campaigns on YouTube despite the fact marketers consider video content difficult and expensive to create. So what do the top brands know about video content that you don’t? Includes 8 charts and marketing tips. Source: Heidi Cohen’s Actionable Marketing Blog

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7 Actionable Social Media Tactics To Rock Your Marketing Plans

Offline Advertising Socializes

While consumers have wholeheartedly embraced social media, marketers are following their prospects and customers to these platforms reluctantly because they remain challenged to show ROI for their efforts.

Despite this, marketers plan to increase their social media budgets and integration of their marketing efforts largely to use social media advertising. Based on new research by Nielsen, here are seven actionable marketing insights on social media advertising complete with the research charts and related tactics to help your marketing.

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69 Mobile Marketing Facts Explained (in Plain English!)

smartphones at the cafe

2012 was [finally] mobile’s year. Mobile, including both smartphones and tablets made significant jumps forward. Always within arm’s reach, they’ve become an integral part of our lives. As a result, consumers expect a seamless digital experience regardless of the device they’re using. Here are 29 mobile marketing charts to help you navigate mobile marketing in 2013. Source: Heidi Cohen’s Actionable Marketing Blog

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5 Content Trends Every Marketer Needs In 2013

Evolving Content Consumption Patterns - Heidi Cohen Blog

We live in a multi-screen world. We have screens designed for use everywhere from public transportation to the bathroom. These screens provide new ways for us to consume content all day long. Now one device can do everything multiple devices did.

The use of multiple screens and different devices has changed our content consumption habits. There are four main ways we consume content: focused use, dual input, info snacking and time shifted. This enables us to consume more information in less time.

Here are 5 content trends marketers need for 2013.

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