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- 72 Marketing Definitions
- 16 Ridiculously Easy Ways To Increase Retweets
- 30 Social Media Definitions
- 31 Public Relations Definitions
- The Ultimate Newbie Blogging Guide: What The Experts Don’t Tell You!
- Marketing Versus PR: What’s the Difference
- 4 Micro Content Marketing Ideas You Can Steal
- 30 Branding Definitions
- 67 Mobile Facts To Develop Your 2014 Budget
- 28 Amazing Content Marketing Ideas You Can Use Now
We live in a multi-screen world. We have screens designed for use everywhere from public transportation to the bathroom. These screens provide new ways for us to consume content all day long. Now one device can do everything multiple devices did.
The use of multiple screens and different devices has changed our content consumption habits. There are four main ways we consume content: focused use, dual input, info snacking and time shifted. This enables us to consume more information in less time.
Here are 5 content trends marketers need for 2013.
Face it—Gut feel no longer cuts it for marketing decisions. While your organization may be great at doing on-going testing to determine what works best for your products and marketing, it helps to have solid data based on quality research as a benchmark. Here are eight of my favorite, free research resources I’d be lost without. (Translation: Useful data!)
Content marketing enables marketers to build a targeted, engaged audience, rather than using advertising to rent eyeballs when the need arises. Here are three eye opening datapoints to convince you, seven elements that make content marketing more effective and related actionable marketing tips to help you improve your content marketing.
Making the case for content marketing requires a cost-benefit analysis to determine whether it’s a profitable investment just like with any other project or initiative vying for corporate resources. Fortunately, when it comes to content marketing, the benefits far outweigh the expenses. [TWEET THIS INFOGRAPHIC] Source: Heidi Cohen’s Actionable Marketing Blog
With 115.8 million US smartphone owners and 54.8 million US tablet owners estimated by eMarketer in 2012, how we shop is changing. Using multiple devices, particularly smartphones and tablets, at different steps of the purchase process is an emerging trend.