Nielsen

Content Marketing Without Being Pushy

Content Marketing Without Being Pushy

Is your content too promotional? Here’s how to create content marketing without being pushy. Includes 5 tips to support content marketing sales conversion

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Millennials To Marketers: Here’s How We See The World

millennial data

Are millennials part of your market? Here’s millennial data to tailor your marketing based on 2014 Nielsen research. Has charts & marketing tips

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30 Millennial Demographics You Need [Charts]

College students

Here are 30 millennial demographics explained with charts to help you craft your marketing persona and message to reach this key market.

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Using Social Media When You Go, Literally [Research]

Social Media is Sandwich Media

Why social media is sandwich media? Take a cue from this research that shows we use social media on the go sandwiched between other activities. Chart

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67 Mobile Facts To Develop Your 2014 Budget

Do you need mobile research for your 2014 budget? Here are 67 mobile facts from 2013 shown in 25 charts to help you develop your marketing plans.

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3 Surefire Ways To Kill Your Content Marketing

I have kept the faith

Does your content marketing fail? If so, here are 9 fixes to help you stop killing your content marketing based on IDG  & CMO Council research.

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5 Content Marketing Errors (& How To Fix Them)

Mr Fix It

Content marketing has experienced explosive growth. As a result, firms put together a content marketing strategy quickly making these 5 content marketing errors. Here’s how to fix them. Examples included.

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7 Ways to Wow Prospects on Social Media

winner_Dog

Social media in the form of customer ratings and reviews are a critical element of every customer’s purchase process and play an important role in your social media success. Here are 3 elements that influence social media ratings & reviews & 7 marketing tips to improve ratings & reviews. Source: Heidi Cohen’s Actionable Marketing Blog

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3 Steps to Creating an Effective Mobile App Strategy

Mobile Apps

Marketers often ask: “Should I create a mobile website OR a mobile app?” The reality  is you should provide prospects and searchers with information in the form they want to consume it in. Therefore, mobilize your content marketing. Offer a mobile website (or at least use responsive design), mobile app, social media presence (already optimized for mobile use) and mobile search.

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5 Small Business Mobile Marketing Tips [Research]

Woman with smartphone

Location, location, location, the real estate cliché, has additional meaning in terms of devices, computers, smartphones and tablets. Like place, one of the 4Ps of marketing, your business’s findability influences the prospects and buyers you can reach.

When it comes to small business, your target audience must be able to find you regardless of the device(s) they use. You must think mobile and local! Here are five mobile research insights (with 11 charts) and five actionable marketing tips. Source: Heidi Cohen’s Actionable Marketing Blog

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