Niche

Create Your Niche for Business Success [Graphic]

Steps to craft a niche

From a marketing perspective, a niche is a well-defined segment of a larger market. Because it’s difficult to be all things to all people, marketers craft their niches to suit their and business needs and resources.

Here are seven steps to help you craft your niche to ensure business success. Source: Heidi Cohen’s Actionable Marketing Blog

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Niche Marketing Strategy Must Haves

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Why should marketers care about niche markets, the sub-segments of a market defined by demographics and specific product attributes that satisfy certain needs at a particular price range for a given level of production quality?

Before you complain that you’re marketing to a broad, mass market, understand that transforming a mass market into a set of niche markets can simplify your marketing since each audience segment is easier to address. Here are eight steps to help you develop a niche marketing strategy.

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Do You Know Your Marketing ABCs?

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It’s Back-to-School time. Marketing has changed and evolved since we were in school. Here are the ABCs of Marketing.

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