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Social Media Implications for Gen X and Gen Y Marketing [Research]

Gaaah! My boyfriend just told the world he's breaking up with me, on Facebook...

Do you really know how the 18 to 49 year old market, better known as Gen X and Gen Y, is changing and what this means for your marketing, especially where social media and mobile are concerned? If not, this research is crucial to your marketing since these two market segments live and communicate via social media and they research, connect and purchase with their mobile devices. Therefore you must move from being present on social media to integrating social media into every aspect of your business to be where your customers are when they want to engage with you. [5 Critical Trends with Research & Charts] Source: Heidi Cohen’s Actionable Marketing Blog

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6 Advertising Week Insights for Marketers

Advertising Week 2010 in New York offered a broad array of marketing advice from leaders in the marketing and media fields. Here are 6 insights to help you develop your 2011 marketing plan. Please read on …

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