Moosylvania

Social Media, Search and Savings Required [Research]

In 2012, savings were the driving force behind sales, based on research from a variety of sources. Customers did their research before purchasing using a combination of search and social media. But before they closed the deal, shoppers always checked for better prices. Understanding how customers shop now can help you plan for a more effective 2013. Here are four important trends based on research [Charts included.] Source: Heidi Cohen’s Actionable Marketing Blog