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25 Tactics to Promote Your Blog via Facebook and Twitter
Promoting your blog is the most important of the five Ps of blogging. Without getting the word out about your blog, your content will never maximize its reach. To this end, leverage Facebook and Twitter to support your promotional blog activities. Here are twenty-five actionable tactics to help you use Facebook and Twitter to promote your blog.
Tags: blogchat, Facebook, Hashtag, Ian Cleary, Jon Loomer, Mobile, Twitter
4 Types of Content Consumption (Research)
For many today, content consumption is no longer a focused activity. Instead we’re always connected and using multiple screens. Using more than one device at a time, we seamlessly move from one piece of content on one device to another on a different device either sequentially, simultaneously or separately. These evolving content consumption patterns have important implications for marketers. Includes nine actionable content marketing tips. Source: Heidi Cohen’s Actionable Marketing Blog
Tags: Flamingo research, Ipsos OTX, laptop, Microsoft, Mobile, Research, smartphone, Tablet, Televsion
Video Content Marketing: Are You A Super Star?
YouTube has passed over a billion unique users every month, that’s almost one out of every two Internet users. Further, all of Ad Age’s Top 100 brands now run campaigns on YouTube despite the fact marketers consider video content difficult and expensive to create. So what do the top brands know about video content that you don’t? Includes 8 charts and marketing tips. Source: Heidi Cohen’s Actionable Marketing Blog
Tags: Android, Content Marketing Institute, Conviva, Gen C, Generation C, google+, iOS, MarketingProfs, Mobile, Nielsen, Research, Sharethrough, smartphone, Tablet, Video, YouTube
9 Tips For Marketing to Twitter Power Users
Since Twitter’s social media platform is made for mobile with its 140 character snack size communications, it’s no surprise that its power users go mobile. Three out of every five active Twitter users (or 120 million participants) login using a mobile device at least once every month based on Compete data. Mobile Twitter users display different behavior that’s important for marketers to understand.
Tags: Compete, Experian Hitwise, Mobile, Twitter
9 Facebook Research Charts for Your 2013 Marketing Plan
Facebook remains social media’s global 800 pound gorilla. Post-IPO, Facebook is challenged to find new growth and monetization opportunities. Here are four different perspectives on Facebook’s growth during the second half of 2012 and what it means for Facebook and marketers for 2013 shown through nine different research charts. Source: Heidi Cohen’s Actionable Marketing Blog
Tags: Charts, comScore, Facebook, GlobalWebinternet, google+, Mobile, Pew Internet, Research
How Social Media and Mobile Change Pricing Strategies
While pricing has always been hard, in today’s social media engaged, mobile connected world, pricing is even more challenging because the changing environment has increased the risks. Here are pricing’s five biggest challenges and thirteen tactics to help handle them. While many of these examples are B2C, the same principles hold for B2B and solopreneur pricing. Source: Heidi Cohen’s Actionable Marketing Blog
7 Marketing Predictions for 2013
The beginning of a new year is a time to reflect on where we’ve been and where we’re going with our 2013 marketing plans. Here, in order of importance, are seven marketing predictions for 2013 that apply across many business types. (As a point of comparison, here are 2012’s marketing predictions.)
Tags: content marketing, Email, Mobile, Search, Social Media
2013 Extreme Marketing Predicitions
Before we dive into the ho-hum forecasts of 2013, here are extreme predictions that go beyond the conventional trends of the past few years. The goal is to capture the thinking of marketing experts that can be conveyed via a smartphone. We started this tradition last year with twenty-four experts giving their 2012 predictions. Here are the extreme predictions of nineteen marketing experts, a majority of whom have contributed useful books on the range of marketing topics. Source: Heidi Cohen’s Actionable Marketing Blog
2012: Social Media, Content Marketing and Mobile
For marketers, 2012 was dominated by social media’s evolution beyond its high growth phase, the explosion of content marketing, and the growth of smartphones, tablets and other connected devices. These three trends influenced how we see the world, connect with each other and shop. Here are the top 12 Actionable Marketing blog posts of 2012 from Heidi Cohen’s Actionable Marketing Blog.
2012′s Biggest Marketing Break Throughs
2012 was an evolutionary year for marketing. Trends that had been growing outside of the main focus of social media, search and digital moved to the center of marketing driven by the expanded offering and ownership of smartphones, tablets and other content consuming devices. Here’s what stood out for eighteen marketing experts. Source: Heidi Cohen’s Actionable Marketing Blog
Tags: Angie Schottmuller, Ann Handly, CC Chapman, content marketing, Daina Middleton, Dave Kerpen, David Berkowitz, Gini Dietrich, Jeff Hansen, Joe Pulizzi, Jon Mandell, Margie Clayman, Michael Stelzner, Mobile, Peter Shankman, Rebecca Lieb, Ric Dragon, Shari Thurow, smartphone, Tablet, Todd Wheatland
Gen Z Are Mobile Mavericks (What You Need to Know)
Born after 1995, Gen Z are true mobile mavericks. Growing up in an untethered world of smartphones, tablets and wifi, this generation’s perspective is both multi-cultural and global. This distinguishes them from prior generations. Therefore, marketers need to understand Gen Z to craft effective messaging and content tailored to their view of the world. Here are nine insights every marketer needs based on JWT Intelligence’s Gen Z: Digital in their DNA (April 2012) Source: Heidi Cohen’s Actionable Marketing Blog
Why Wait Until Black Friday To Make Your Best Offer?
Black Friday is here and customers, eager to get the best deals, have been camped out in front of stores all night. As a marketer, I wonder how many of these customers will buy anything that’s not on sale and what proportion of their purchases are just time shifted to take advantage of the reduced prices, after all it’s the holiday season. From a marketing perspective, have we just trained customers to expect holiday sales? Here are seven promotions to entice your customers. Source: Heidi Cohen’s Actionable Marketing Blog
