Mobile

55 US Mobile Facts Every Marketer Needs For 2015

2015 Mobile marketing

Ensure your 2015 mobile marketing plans are on track. Here are 55 US mobile research facts and 19 charts.

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2013 Marketing Highlights: Social Media, Content & Mobile

Social Media, Content Marketing and Mobile

The 2013 highlights based on social media, content marketing, and mobile defined by 7 key marketing events that are the basis for context marketing in 2014.

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Social Media Essentials

Nothing happened

Over the last three years, social media has continued to expand in terms of usage, platform options and marketing influence. In part, this growth has been fueled by the exponential growth in ownership and use of mobile devices, both smartphones and tablets.

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23 Actionable Marketing Tactics To Keep Business On Track

How to stay on track

Here are the five major marketing trends that have emerged over the last three years and five trends that have remained constant. In addition, there are 23 actionable marketing tactics.

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Content Marketing: Riding the Wave

riding the wave

Summer is peak season for riding the waves. While surfers consider riding the wave an integral part of their sport, the term also means to take advantage of an opportunity.

Content marketing continues to attract attention and budget because it’s trustworthy and authentic. This is the wave marketers must ride now to build their audience and generate sales.  To ride the content marketing wave, here are seven steps you need to follow.

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25 Tactics to Promote Your Blog via Facebook and Twitter

Promote my blog

Promoting your blog is the most important of the five Ps of blogging. Without getting the word out about your blog, your content will never maximize its reach. To this end, leverage Facebook and Twitter to support your promotional blog activities. Here are twenty-five actionable tactics to help you use Facebook and Twitter to promote your blog.

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4 Types of Content Consumption (Research)

Mobile Devices at home

For many today, content consumption is no longer a focused activity.  Instead we’re always connected and using multiple screens. Using more than one device at a time, we seamlessly move from one piece of content on one device to another on a different device either sequentially, simultaneously or separately. These evolving content consumption patterns have important implications for marketers.  Includes nine actionable content marketing tips. Source: Heidi Cohen’s Actionable Marketing Blog

 

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Video Content Marketing: Are You A Super Star?

Super Star Video Content By Heidi Cohen

YouTube has passed over a billion unique users every month, that’s almost one out of every two Internet users. Further, all of Ad Age’s Top 100 brands now run campaigns on YouTube despite the fact marketers consider video content difficult and expensive to create. So what do the top brands know about video content that you don’t? Includes 8 charts and marketing tips. Source: Heidi Cohen’s Actionable Marketing Blog

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9 Tips For Marketing to Twitter Power Users

Twitter Mobile

Since Twitter’s social media platform is made for mobile with its 140 character snack size communications, it’s no surprise that its power users go mobile. Three out of every five active Twitter users (or 120 million participants) login using a mobile device at least once every month based on Compete data. Mobile Twitter users display different behavior that’s important for marketers to understand.

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9 Facebook Research Charts for Your 2013 Marketing Plan

Facebook Icons via  blueblots.com

Facebook remains social media’s global 800 pound gorilla. Post-IPO, Facebook is challenged to find new growth and monetization opportunities. Here are four different perspectives on Facebook’s growth during the second half of 2012 and what it means for Facebook and marketers for 2013 shown through nine different research charts. Source: Heidi Cohen’s Actionable Marketing Blog

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