mobile web

Mobile Marketing: What Are You Waiting For?

Posted by Heidi Cohen on April 14, 2011 in Actionable Marketing 101, Mobile | 1 Comment

Are you always thinking that mobile marketing is going to be the next big thing but maybe you can put off taking action until next year? Given the high growth of web-enabled mobile devices, now’s the time to start your mobile marketing strategy. Here are six basic steps to get your mobile marketing on track.

Tags: mobile email, Mobile marketing, mobile marketing strategy, mobile search, mobile web, smartphone

7 Mobile Web Marketing Tactics

Posted by Heidi Cohen on September 10, 2010 in Content Marketing | 1 Comment

With increase in mobile web usage, marketers need to add mobile web marketing to their plans to ensure that they’re available to users regardless of how they access the Internet. For seven mobile web marketing tactics, please read on …

Tags: apps, iTunes, Mobile marketing, mobile web