mobile search

73 Smartphone and Tablet Facts Every Marketer Needs

The State of Mobile 2014-Girl on Beach With Smartphone

Do you understand the state of mobile 2014? If you’re like many marketers, you pretend it doesn’t exist. Here are the facts, charts & analyses you need!

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Mobile Marketing Research You Need Now! [Charts]

Mobile Phone Communicates

Mobile is a fact of life. Our mobile phones are where we connect, communicate and consume content. Mobile marketing in the US continues to grow at accelerated rates, fueled by increased smartphone ownership. In addition to expanded communications and content consumption, consumer use smartphones to research and buy products and other services, often while in retail establishments, causing marketers to focus and allocate budget to this growing channel. Here are thirty-eight charts and analysis to help you develop your 2012 marketing plans.

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Mobile Search is Everywhere

Consumers have their phones with them all the time and use them to find information using mobile search. Recent Performics/ROI Research has five insights for marketers. Based on this mobile search research, here are six mobile marketing tactics to help marketers take advantage of these trends.

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Mobile Goes Shopping and Brings Competitors Into Your Store

While Starbucks’ recent news about taking mobile payments has grabbed the mobile marketing headlines, the issue for retailers and etailers, large and small, is less about micropayments and more about mobile information, customer service and competitive offers. Here are five types of mobile shopping tactics you must consider.

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