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Mobile is a fact of life. Our mobile phones are where we connect, communicate and consume content. Mobile marketing in the US continues to grow at accelerated rates, fueled by increased smartphone ownership. In addition to expanded communications and content consumption, consumer use smartphones to research and buy products and other services, often while in retail establishments, causing marketers to focus and allocate budget to this growing channel. Here are thirty-eight charts and analysis to help you develop your 2012 marketing plans.
Are you always thinking that mobile marketing is going to be the next big thing but maybe you can put off taking action until next year? Given the high growth of web-enabled mobile devices, now’s the time to start your mobile marketing strategy. Here are six basic steps to get your mobile marketing on track.
Consumers have their phones with them all the time and use them to find information using mobile search. Recent Performics/ROI Research has five insights for marketers. Based on this mobile search research, here are six mobile marketing tactics to help marketers take advantage of these trends.
While Starbucks’ recent news about taking mobile payments has grabbed the mobile marketing headlines, the issue for retailers and etailers, large and small, is less about micropayments and more about mobile information, customer service and competitive offers. Here are five types of mobile shopping tactics you must consider.