Mobile marketing

5 Core Attributes of Experiential Marketing

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Do your customers interact & connect with your brand creating memorable experiences? If not, test experiential marketing defined by these 5 core attributes.

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4Ps Drive Mobile Commerce (& The Marketing You Need!) [Research]

Mobile Data Consumers Want

US mobile commerce sales including travel grew to $6.7 billion in 2011, an increase of over 90% from 2010, despite retailers’ slow response to offer mobile shopping options. eMarketer projects US m-commerce sales to grow at a 55% compound annual rate from 2010 to 2015. This expansion is driven by a combination of increased smartphone ownership, enhanced use of smartphone functionality and improved m-commerce options. Here are the 4 Ps of m-commerce in order of importance and what marketers must do to supply this information. [Data included]

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Do You Know Your Marketing ABCs?

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It’s Back-to-School time. Marketing has changed and evolved since we were in school. Here are the ABCs of Marketing.

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Listen to the Godfather: Watch Your Competitors

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Are you providing opportunities for your competitors without realizing it? Marketers can learn from Sonny Corleone’s illegitimate son, Vincent Mancini, played by Andy Garcia, who says, “Your enemies always get strong on what you leave behind.” in Godfather III. Here are sixteen major categories of competitive information to collect and analyze to ensure that your competitors don’t get strong on business opportunities that you’ve overlooked.

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Does Your Digital Marketing Contain These 5 Building Blocks?

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Do your digital marketing plans incorporate these five crucial building blocks? The proliferation of technology platforms and marketing options can be confusing when plotting your business’ course. The newest shiny business tool can sometimes blind marketers. As a result, it can be difficult to ensure your marketing plans contain the most relevant and effective components. To help you keep your digital marketing on course to achieve your firm’s objectives, here are the five major elements to integrate into your plans and why you need each one.

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Location Based Services (LBS): Who’s Checking In Now? [Chart]

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Location based services are breaking through. One out five smartphone owners or 12.7 million users checked in with a smartphone to a location-based service (LBS) in March 2011. What does this mean for your marketing? Data included.

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Mobile Search is Everywhere

Consumers have their phones with them all the time and use them to find information using mobile search. Recent Performics/ROI Research has five insights for marketers. Based on this mobile search research, here are six mobile marketing tactics to help marketers take advantage of these trends.

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111 Ways to Jumpstart 2011

January a great time for you to jumpstart your year. Here’s a checklist of 111 questions to help you assess where your business is now and how to position for 2011. While this list may require more than one sitting to digest, it’s well worth the investment in terms of getting your business on track for 2011.

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Is An Online Photo Worth 1,000 Words?

Online photographs are easy to snap and share especially with social media platforms like Flickr and Facebook. Here are 5 ways to use photographs to extend your company’s reach and engage your prospects and customers.

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