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US mobile commerce sales including travel grew to $6.7 billion in 2011, an increase of over 90% from 2010, despite retailers’ slow response to offer mobile shopping options. eMarketer projects US m-commerce sales to grow at a 55% compound annual rate from 2010 to 2015. This expansion is driven by a combination of increased smartphone ownership, enhanced use of smartphone functionality and improved m-commerce options. Here are the 4 Ps of m-commerce in order of importance and what marketers must do to supply this information. [Data included]
Are you always thinking that mobile marketing is going to be the next big thing but maybe you can put off taking action until next year? Given the high growth of web-enabled mobile devices, now’s the time to start your mobile marketing strategy. Here are six basic steps to get your mobile marketing on track.
Consumers have their phones with them all the time and use them to find information using mobile search. Recent Performics/ROI Research has five insights for marketers. Based on this mobile search research, here are six mobile marketing tactics to help marketers take advantage of these trends.
With increase in mobile web usage, marketers need to add mobile web marketing to their plans to ensure that they’re available to users regardless of how they access the Internet. For seven mobile web marketing tactics, please read on …