#MMChat

Should You Curate Social Media Content? [Chart included]

Posted by Heidi Cohen on January 19, 2011 in Content Marketing, Social Media | 2 Comments

To master the flow of the social media conversation, social media content curationhas emerged to host and facilitate the content and increase its relevancy based on context. Before you jump to the conclusion that curating and editing content are the same function, here’s a comparison chart across seven attributes.

Tags: #MMChat, Content curation, content marketing, Mass Relevance, Sam Decker, Social media curation, User generated content

2010’s Top 12 Social Media Experts

Posted by Heidi Cohen on December 27, 2010 in Social Media | 18 Comments

To understand social media’s non-stop, multi-directional conversation, a road map can be useful. Here’s a list of 12 top social media experts to help you tackle the terrain of this evolving landscape. In addition, there are 5 up and comers to keep your eye on.

Tags: #MMChat, #UsGuys, 360i, Awaken Your Inner Super Hero, BL Ochman, blogchat, Brian Solis, Carrie Kerpen, Chase Adams, Chris Brogan, Christopher S. Penn, Cristian Gonzales, Danny Brown, Dave, Dave Fleet, David Berkowitz, David Meerman Scott, Engage, Get In Front of Communications, HARO Help A Reporter Out, Inside the Marketer's Studio, Jason Mikla, Kerpen, Klout, Lee Odden, Likeable Media, Lisa Petrilli, Mack Collier, Margie Clayman, Marketing, MENG, Online Marketing Blog, Patrick Prothe, Peter Shankman, Podcamp, PR, Pushing Social, Sanford Smith, Sue Young, Tom Moradpour, Trey Pennington, Twitter, What's Next Blog

How to Find Stories for Your Brand Within Your Organization

Posted by Heidi Cohen on December 7, 2010 in Content Marketing | 6 Comments

While stories are at the core of a lot of social media and content marketing, it can be difficult starring at your computer screen trying to create effective ones for your business. Here are 29 questions to help you source the best lore around your company.

Tags: #MMChat, Stories, TheSocialCMO, Trey Pennington

Social Media Hearts Cause Marketing

Posted by Heidi Cohen on November 24, 2010 in Actionable Marketing 101, Customer, Social Media | Leave a comment

Cause marketing is the coordinated efforts of both for-profit and not-for-profit (NFP) organizations towards a common charitable and/or social goal. Unlike other forms of marketing, cause marketing has 5 goals and 8 distinct target audiences. (Contains useful research and chart.)

Tags: #MMChat, #PR20Chat, Carrie Kerpen, Cause Evolution Study, Cause marketing, Chris Brogan, Cone Inc., JGoldsborough, Likeable Media, NFP, PRTini, social marketing, The Social CMO, Tweetsgiving

How to Grow Your Social Media Tribe

Posted by Heidi Cohen on November 9, 2010 in Marketing, Social Media | 4 Comments

Every one needs a group of family, friends and colleagues around them. In the social media ecosphere, people refer to this group of like-minded individuals as a tribe. So how do you build your tribe when you’re first starting out in social media? Here are seven tips.

Tags: #MMChat, #SMSafety, blogchat, Carrie Kerpen, Likeable Media, Lisa Petrilli, Mack Collier, Marjorie Clayman, MENG, Trey Pennington, Tribes, Tweetsgiving

12 Suggestions to Overcome Blank Blog Post Syndrome

Posted by Heidi Cohen on October 26, 2010 in Content Marketing | 6 Comments

Experiencing blank-page inertia? Here are 12 ideas to help you jump start your writing. Additionally, insights into how to capture your fleeting thoughts and develop them into well crafted columns are included.

Tags: #MMChat, blogchat, Blogging, Content Marketing Institute, David Berkowitz, John Blossom, Junta42, Lee Odden, writing

Does Your Blog Have Personality? 7 Points to Help You Create Your Writer’s Voice

Posted by Heidi Cohen on October 25, 2010 in Content Marketing | 6 Comments

When faced with a blank screen, many bloggers and other social media content creators are at a loss as to what to do. Here are 7 points to help you find your writer’s voice based on last night’s #blogchat.