Millward Brown

Multi-Platform Content: 11 Tips To Stay Top of Device

Connected via Smartphone and PC - Heidi Cohen-All rights reserved

Is multi-platform content in your marketing plans? Here are 11 tips to stay on your audience’s radar with smartphones, tablets & PCs. Research/charts.

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10 Brand Tactics For Your 2014 Marketing Plans

Global Brands In Peru-Heidi_Cohen-October_2013

Does your 2014 marketing plan support your brand & your business? 10 brand tactics based on Millward Brown Brand Z Top 100 Most Valuable Global Brands.

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Why Brands Matter (And Size Doesn’t) [Research]

Place your brand here-7 brand attribute

Branding isn’t only for major consumer-oriented products (aka CPG products). Business-oriented products (aka B2B), services, not-for-products and solopreneurs also have brands that augment the value of their organizations over the long term. Here are seven brand attributes and Actionable Marketing Tips. Source: Heidi Cohen’s Actionable Marketing Blog

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