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Just as Bastille Day commemorates the symbolic uprising of the French nation against the monarchy on July 14, 1789, blogging is the beginning of a new era of decentralized publishing by individuals. Blogging allows individuals, businesses and media entities to publish and distribute their content cost effectively. Here’s how to start your blog.
Content marketing doesn’t just happen nor is it a silo off on the side of your business. Content marketing must be an integral part of your organization’s corporate strategy, allocated appropriate resources, both human and financial, because it creates strategic corporate assets that in turn help build your revenue stream. Content marketing’s strategic role in an organization was the core message of Demand Gen Report’s B2B Content2Conversion Conference in New York. While targeted at a B2B audience, the lessons of these B2B rockstar presenters apply to B2C and Not-for-Profit (NFP) organizations as well. Here are the top seven content marketing gems. Source: Heidi Cohen’s Actionable Marketing Blog
To measure your blog’s success, start by setting your blog’s goals and determining which metrics are most effective to track your progress against these objectives. This holds whether your blog is B2C, B2B, not-for-profit (NFP), or solorpreneur. Blog metrics are about attracting the right audience and getting them to take appropriate action as a result of reading your posts. Most blog goals fall into one of nine major categories outlined below. To help you get your blog metrics on course, here are 65 options organized by goal to get your blog’s tracking going. SOURCE: Heidi Cohen’s Actionable Marketing Blog
60% of marketers plan to increase their content marketing budget in 2012 according to research by Content Marketing Institute and MarketingProfs. Marketers’ biggest content challenge is producing content that engages prospects and customers during the purchase process. As a marketer, to ensure your content marketing effectively meets your needs, here is a 12 point, content marketing checklist.
Direct marketing solicits an immediate action such as an order, application or registration. It’s evolved since its early catalog beginnings (Does anyone remember the massive Sears Roebuck catalog?) and now encompasses digital, social media and mobile. To help you better understand direct marketing as it’s currently practiced, here are the ABCs of direct marketing.
As budget season approaches for many companies, it’s a good time to review your interactive marketing metrics and assess their effectiveness at monitoring your business. While measuring something is better than not tracking anything, as your marketing gets more sophisticated so should your related analytics. This tracking is critical in determining marketing effectiveness. (Keep reading for research data and table to guide your metrics.)
Content marketing attracts and engages prospects, customers and the public to take further action towards a business goal with useful, well-written information. It takes a longer view to connecting with its target audience by creating an extended interaction. Further, content marketing is at the heart of many social media strategies since it provides the food for social media interaction. Here are the twelve elements of content marketing that distinguish it from other marketing messaging and communications.