Metric

7 Step Marketing Framework

1000 blog post

To celebrate our 1000th blog post here’s the basic seven step framework of an actionable marketing strategy where your ultimate goal as a marketer or business owner is to get prospects, customers and the public to engage with you and to develop a profitable relationship over time.

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20 Experts Select Key Content Marketing Metrics

Measure Content Marketing

To determine where content marketing experts place their focus, I asked twenty marketing experts to share their top four content marketing metrics. Source: Heidi Cohen’s Actionable Marketing Blog

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[INFOGRAPHIC] 13 Content Marketing Sins (& How To Fix Them)

13 content marketing sins

Content marketing is a cost effective way to build your brand, develop a customer base and/or drive sales. Unfortunately, despite their best intentions, most marketers and content creators commit one or more sins. Here are thirteen common content marketing sins and actionable content marketing advice to fix them. [INFOGRAPHIC]

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Social Media: The Top 7 Questions That Keep Marketers Up At Night (& Recommendations to Help Them!)

7 Social Media Questions that Keep Marketers Up at NIght

As social media matures, seven critical questions continue to keep marketers up at night according to Social Media Examiner’s 2012 Social Media Marketing Industry Report. Ordered to help you develop a social media marketing plan, here are the top seven social media questions marketers want answered along with recommendations to help get your business on track. Source: Heidi Cohen’s Actionable Marketing Blog

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