Meetup

360 Degree Branding Meets IRL Events [& 7 Ways to Maximize The Impact!]

Posted by Heidi Cohen on May 17, 2012 in Branding | 1 Comment

Brands represent a person, product or business’ identity. This makes them a critical marketing component. Encompassing a consistent set of intangibles, each brand has an associated perceived value that extends online, offline and in real life. As a marketer, do you maximize the 360 degree branding impact of real life events? If not, here are seven tips on to integrate your branding into real life events. Source: Heidi Cohen’s Actionable Marketing Blog

Tags: blogchat, events, IRL, Joe Pulizzi, Lee Odden, Mack Collier, Meetup

Social Media Marketing on a Budget

Posted by Heidi Cohen on April 13, 2011 in Actionable Marketing 101, Blogging, Social Media | 1 Comment

For small businesses and other organizations with limited budgets, social media marketing can be a great equalizer by providing another way of engaging with your target market and the public. Social media marketing on a budget requires thinking through your business and marketing strategy first. Focus your efforts on one form of social media and do it well. Here’s a set of ten questions to help you lay the groundwork and seven options for leveraging social media on a budget.

Tags: budget, Facebook, Flickr, Marketing, Meetup, Online Video, photographs, Social media marketing, Twitter, YouTube

Another 15 Ways to Expand Your Blog Reach

Posted by Heidi Cohen on October 28, 2010 in Content Marketing, Social Media | 4 Comments

Building a blog following requires a marketing plan. This blog building plan requires consistently exposing new people to your content, ways to keep readers coming back, and making sharing easy. Here are 15 additional tactics to support your blog building efforts.