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Improve your content marketing effectiveness. Understand the media secret behind how such an entity works as a business. Learn to think like a media entity.
Do you curate content? Learn the secrets from Google and Amazon, the content curation giants, to make your curated content drive measurable results.
Need 2014 planning help? Use these 7 trends for the future of content marketing. Social media, content & connected devices (mobile) mean context counts.
Blogs provide a home base for content publishing and social media that’s highly useful for individuals, corporations (B2C and B2B) and media entities. While these three categories of blogs vary in their content and goals, we can benefit from examining how they’re similar and different. Chart and actionable tactics from Heidi Cohen’s Actionable Marketing Blog
Creating compelling content requires resources. If you’re a media company or solopreneur, you need ways to get compensated for your efforts. Here are 5 ways to monetize your content marketing or media platform. Chart included to show description, pricing model and examples.
News breaks across your Twitter stream. J.Krum’s photo of the US Airlines plane after its landing in the Hudson River was the turning point, and the Egyptian revolution was the acknowledgement of what Jeff Jarvis refers to as citizen journalism. Actually, we’ve been citizen journalists for years, from the town crier to man-in-the street comments and letters to the editor. The difference is that citizens now have easy access to free publishing platforms forcing media entities to rethink their roles and revenue models. Here are three ways that media entities can extend their use of social media and 3 ways to expand their revenues.
When developing their plans, many marketers focus on the media where they’re placing advertising often without considering the totality of their marketing communications or the implications for related elements. The reality is that using online and offline promotional media differ in ways affecting a variety of purchase-related tactics. Here are five factors to assess when using online and offline media. [Chart included]