Welcome to the Funnel – Book Interview

Welcome To The Funnel

Raising brand awareness, building trust, establishing credibility, and ultimately driving revenue, that’s what the top of the funnel is all about. It can be a marketer’s “Paradise City”, but without focus, it can quickly become overwhelming. The one-two punch of social media and content marketing is a vital part of any successfully integrated marketing approach.

If you are not pairing these two powerhouses together then you are simply missing opportunities to grow your business. The tactics and strategies in this book have come together through a tremendous amount of research, trial and error, expert input, and real world applications.

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Lead Generation for Dummies – Book Interview


The buying process is greatly changed. With the Internet, the buyer is in charge. If your product is going to compete, you need to master 21st century lead generation, and this book shows you how. It’s packed with effective strategies for inbound and outbound marketing tactics that will generate leads in today’s market. You’ll learn the basics of lead generation, inbound and outbound marketing, lead nurturing, ways to track ROI, and how to score leads to know when one is “hot”.

Follow the steps to create your own personalized lead generation plan and learn how to sidestep common pitfalls.


Small Business: Are You Using Social Media Photographs?

Small Business Social Media Photograph-1

Does your small business lack marketing resources? Here are 10 tips to use small business social media photographs to extend your reach and sales.

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10 Content Marketing Secrets

content marketing secret

Need content marketing inspiration? Here are 10 content marketing secrets to help you fill your editorial calendar. Examples & tips included.

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10 Quick Blog Post Ideas To Fill Your Editorial Calendar Holes


Do you have gaps in your blog’s editorial calendar? If so, here are 10 easy-to-use post ideas to easily create great content your audience will love.

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3 Steps to Maximize Content Marketing Resources

3 Steps - (c) 2013 Heidi Cohen - Link to

Are you getting the biggest bang for your content marketing investment? Follow these 3 steps to maximize your content marketing resources.

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Content Marketing: How to Capitalize on Breaking News and Trending Topics

African Amercian Newspaper Boy 1921

From a content marketing perspective, trending topics and news can help you to attract an audience and gain attention for your product, brand and/or company. David Meerman Scott, author of Real Time Marketing and PR, coined the word, “newsjacking” for this process so that you can interject your company’s point of view into the news cycle. To better understand how to use newsjacking as part of your marketing, here’s what twenty content marketing experts, including David Meerman Scott, have to say. 

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How to Position Your SMB for Success In 5 Easy Steps


Inbound marketing entails helping potential customers and influencers find your company by building your audience and attracting their attention in the words of Marketo CMO Jon Miller. Inbound marketing gets its power from the combination of social media, blogging, content marketing, email and search optimization. Small businesses are the biggest users of inbound marketing. Here are five reasons small businesses love inbound marketing and how to make the most of inbound marketing by positioning your firm with these five steps. Source: Heidi Cohen’s Actionable Marketing Blog.

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[INFOGRAPHIC] Social Media Marketing: Choose the Right Content For the Job


Content makes social media an effective tool for achieving core marketing goals including building brand, attracting prospects, converting customers, and supporting sales and advocates. Content feeds social media’s voracious appetite for information in a variety of forms. Includes detailed options and an infographic.

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Marketing Needs Big Data – Explained in Plain English [Research]

big data

Looking to improve your digital marketing efficiency? Whether it’s social media, content marketing, mobile, search or email, the answer is two words: Big Data. Big data can make you a marketing star. Big data is all the information required for business intelligence including the mountains of digital footprints created by the explosion of social media, mobile and other forms of digital marketing and engagement. Here’s what ten data experts say about big data along with related research.

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