Marketo

5 Social Media Content Formats Your Business Needs

5 social media content formats

Want to increase your audience and achieve your business goals? Then use these 5 social media content formats. Research and examples included.

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Welcome to the Funnel – Book Interview

Welcome To The Funnel

Raising brand awareness, building trust, establishing credibility, and ultimately driving revenue, that’s what the top of the funnel is all about. It can be a marketer’s “Paradise City”, but without focus, it can quickly become overwhelming. The one-two punch of social media and content marketing is a vital part of any successfully integrated marketing approach.

If you are not pairing these two powerhouses together then you are simply missing opportunities to grow your business. The tactics and strategies in this book have come together through a tremendous amount of research, trial and error, expert input, and real world applications.

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Lead Generation for Dummies – Book Interview

The buying process is greatly changed. With the Internet, the buyer is in charge. If your product is going to compete, you need to master 21st century lead generation, and this book shows you how. It’s packed with effective strategies for inbound and outbound marketing tactics that will generate leads in today’s market. You’ll learn the basics of lead generation, inbound and outbound marketing, lead nurturing, ways to track ROI, and how to score leads to know when one is “hot”.

Follow the steps to create your own personalized lead generation plan and learn how to sidestep common pitfalls.

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Small Business: Are You Using Social Media Photographs?

Does your small business lack marketing resources? Here are 10 tips to use small business social media photographs to extend your reach and sales.

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10 Content Marketing Secrets

Need content marketing inspiration? Here are 10 content marketing secrets to help you fill your editorial calendar. Examples & tips included.

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10 Quick Blog Post Ideas

Quick Blog Post Ideas

Have gaps in your blog’s holiday editorial calendar? Here are 10 quick blog post ideas. These quick blog post ideas will help you create great blog posts.

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3 Steps to Maximize Content Marketing Resources

3 Steps - (c) 2013 Heidi Cohen - Link to http://heidicohen.com/?p=20468

Are you getting the biggest bang for your content marketing investment? Follow these 3 steps to maximize your content marketing resources.

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Content Marketing: How to Capitalize on Breaking News and Trending Topics

From a content marketing perspective, trending topics and news can help you to attract an audience and gain attention for your product, brand and/or company. David Meerman Scott, author of Real Time Marketing and PR, coined the word, “newsjacking” for this process so that you can interject your company’s point of view into the news cycle. To better understand how to use newsjacking as part of your marketing, here’s what twenty content marketing experts, including David Meerman Scott, have to say. 

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