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Content curation is a critical component of the content marketing mix. Here are the top 10 reasons you need content curation. (HINT: Helps B2B challenges.)
Do you keep using the same B2B content marketing tactics? Here are 27 tactics to spice up your content marketing offering with actionable marketing tips.
YouTube has passed over a billion unique users every month, that’s almost one out of every two Internet users. Further, all of Ad Age’s Top 100 brands now run campaigns on YouTube despite the fact marketers consider video content difficult and expensive to create. So what do the top brands know about video content that you don’t? Includes 8 charts and marketing tips. Source: Heidi Cohen’s Actionable Marketing Blog
While automated content curation offers a possible solution to the growing problem of producing sufficient quality content, it misses a critical point. To be done properly, content curation requires the added value that only humans can provide to convert curated information into quality content that supports your business objectives. Here are twelve ways to enhance the value of your content curation to ensure that it yields the optimal results to achieve your business goals. Source: Heidi Cohen’s Actionable Marketing Blog
Content marketing, the provision of high quality, relevant and valuable information that’s not promotional, particularly among B2B marketers continues to increase. 91% of B2B marketers use content marketing according to recent research by Content Marketing Institute and Marketing Profs. Here are seven content marketing tactics based on this research. Source: Heidi Cohen’s Actionable Marketing Blog
What’s your biggest content marketing challenge? For one out of five marketers it’s producing sufficient content and for another one out of five marketers it’s having enough budget to cover the cost of content marketing according to Content Marketing Institute and MarketingProfs’ September 2011 research. So what’s a marketer to do? While short term you may be able the shift budget and resources from other marketing and communications, chances are you’ll still need more content and budget since content marketing thrives on being replenished. As a marketer, here are seven places where you can find cheap content to keep feeding the content marketing beast.
Social media marketing requires metrics associated with the business goals. 7 major categories of measures are examined and an additional 10 social media marketing metrics questions are included. Please read on …