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According to Michael Corleone in The Godfather Part III, “Never hate your enemies — it affects your judgment.” This is useful marketing advise. You must monitor your competitors to be able to develop effective strategies that weaken their ability to attract profitable sales. The hardest part is determining who your competitors are since it’s not always obvious. Here are seven competitors every marketer has.
Ashton Kutcher wants to be entertained or he’s gone. As marketers, this means you need to tell a story regardless of the medium, digital or live, because we’ve been trained to understand them since we were children. Here are five tips from Digitas’ The New Front 2011 to illustrate how celebrities enhance your marketing stories.
What is Marketing? Here are 72 marketing definitions from experts and professionals with years of experience.
Mobile marketing is on three out four marketer’s plans for 2011 according to Forrester Research. Unlike other forms of digital marketing, mobile marketing involves a layer of complexity due to the difference in platforms and devices. To help you understand this evolving marketplace, here are 56 mobile marketing facts including 23 charts. Each point is based on market research and can guide your marketing plans.
in today’s price-conscious marketplace,your firm just might need to develop a really attractive reduced price offer (aka its “value meal”). Here are 7 value offers and 7 economic factors to consider.