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What Ashton Kutcher Can Teach Marketers
Ashton Kutcher wants to be entertained or he’s gone. As marketers, this means you need to tell a story regardless of the medium, digital or live, because we’ve been trained to understand them since we were children. Here are five tips from Digitas’ The New Front 2011 to illustrate how celebrities enhance your marketing stories.
Tags: Ashton Kutcher, Digitas, Marketing, New Front 2011, Story, Storytelling
Social Media Marketing on a Budget
For small businesses and other organizations with limited budgets, social media marketing can be a great equalizer by providing another way of engaging with your target market and the public. Social media marketing on a budget requires thinking through your business and marketing strategy first. Focus your efforts on one form of social media and do it well. Here’s a set of ten questions to help you lay the groundwork and seven options for leveraging social media on a budget.
Tags: budget, Facebook, Flickr, Marketing, Meetup, Online Video, photographs, Social media marketing, Twitter, YouTube
72 Marketing Definitions
Marketing comes in a wide variety of flavors based on audience, media platform and business in today’s evolving and dynamic marketplace. Therefore, it’s no surprise that marketers define what they do differently. Inspired by the 31 PR Definitions article, here’s a roundup of seventy-two marketing definitions by experienced practitioners across different specialties.
Tags: Marketing, Marketing Defintiion
Mobile Marketing: 56 MUST Have Facts [Data Included]
Mobile marketing is on three out four marketer’s plans for 2011 according to Forrester Research. Unlike other forms of digital marketing, mobile marketing involves a layer of complexity due to the difference in platforms and devices. To help you understand this evolving marketplace, here are 56 mobile marketing facts including 23 charts. Each point is based on market research and can guide your marketing plans.
Tags: 4G, Advertising, Android, apps, BIA/Kelsey, eMarketer, ForeSee, HipCricket, IAB, iPhone, LBS, Location-based services, Marketing, Mobile, mobile advertising, mobile apps, mobile commerce, Mobile Coupon, mobile local advertising, Mobile Marketing Association, Research, Smaato, smartphone, SMS, Text messaging, The Nielsen Company
What’s Your Firm’s Value Meal?
in today’s price-conscious marketplace,your firm just might need to develop a really attractive reduced price offer (aka its “value meal”). Here are 7 value offers and 7 economic factors to consider.
2011: Year of Social Media Integration [Research included]
Following social media’s tipping point in 2010, 2011 is the year of social media integration. Social media is NOT just marketing anymore! The top three social media programs are brand monitoring, staffing and training. As a result, companies will be focused on social media ROI. [Research included.]
What Snooki Can Teach Marketers
Think that Snooki of Jersey Shore fame is loud and brash so that she has nothing to do with your marketing? If so, you may want to reconsider since Snooki has ten lessons that can help marketers improve their marketing.
Tags: Marketing, Social media marketing
111 Ways to Jumpstart 2011
January a great time for you to jumpstart your year. Here’s a checklist of 111 questions to help you assess where your business is now and how to position for 2011. While this list may require more than one sitting to digest, it’s well worth the investment in terms of getting your business on track for 2011.
13 Ways Social Media Has Transformed Marketing
Mashable’s Social Media Day provides an excellent opportunity to examine how social media has transformed marketing. Social media has profoundly altered how marketers, consumers, the media and the general public view and experience companies and their products. Older marketing tools and platforms have not gone away, but social media has certainly created a lot of new and exciting options. Here are thirteen ways that social media has changed marketing. Read on …
