Marketing

13 Hot Marketing Tips To Set Off Fireworks

Fireworks-13 Hot Marketing Tips-HeidiCohen

Want to set off fireworks with your marketing? To understand marketing today, here are 13 types of marketing and 13 hot marketing tips to help drive sales.

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10 Social Media Mistakes Marketers Can’t Help Making

Social Media Logos

When it comes to social media, marketers can’t help making mistakes. [Check out When Social Media Goes Bad.]  Here are ten social media mistakes marketers can’t help making because social media differs from the way they’ve always done marketing. Source: Heidi Cohen’s Actionable Marketing Blog

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Marketing Versus PR: What’s the Difference

Marketing Versus PR -What's the Difference

There’s a love-hate relationship between marketing and PR. While both marketing and PR are at their best when used together, many professionals feel that they need to choose one or the other. To frame this conversation, marketing is defined by Dr. Phillip Kotler as “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit.” By contrast, here’s how PRSA (Public Relations Society of America) defines PR: “[Public relations] helps an organization and its publics 
adapt mutually to each other. ” Here’s what 11 communications area experts said.

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Marketing Needs Big Data – Explained in Plain English [Research]

big data

Looking to improve your digital marketing efficiency? Whether it’s social media, content marketing, mobile, search or email, the answer is two words: Big Data. Big data can make you a marketing star. Big data is all the information required for business intelligence including the mountains of digital footprints created by the explosion of social media, mobile and other forms of digital marketing and engagement. Here’s what ten data experts say about big data along with related research.

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2012 Extreme Marketing Predictions

Extreme prediction

While many marketing experts, myself included, use the beginning of the year to give their predictions for the coming year, they often stay close to the mainstream currents. To get beyond the conventional forecasts, I asked a group of leading marketers across a range of expertise for their most extreme marketing prediction for 2012. Their responses are a quick roundup that could be conveyed on a smartphone. Here are 24 extreme marketing forecasts that take a look inside the minds of some marketing leaders.

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Steve Jobs’s Marketing Lessons

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With great sorrow and sense of loss we acknowledge Steve Jobs passing.  In his words, “… death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life’s change agent. It clears out the old to make way for the new.”  Yet for us who know him through his products, it’s hard to imagine a world where his creative force won’t be driving the next technological advancement.

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34 Ways to Raise Blog Readership Without Social Media

Audience

What marketer isn’t looking to expand his reader base? Most bloggers just concentrate their audience building efforts on social media. While this is effective, it overlooks a broad range of opportunities where you’re already connecting with people.

To help you raise your blog readership, here are 34 non-social blog promotion suggestions. Regardless of which options you choose, don’t forget to include a call-to-action!

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12 Classic Back-to-School Topics for Blogs and Content Marketing

Back-to-school pencils

Labor Day signals a return to school the inevitable “What I Did For My Summer Vacation” composition. Of course, this can be rather painful if you’ve got a bad case of Blank Blog Post Syndrome. To help you, here are twelve classic topics for blogs and content marketing grounded in school-related themes to get your creative juices flowing.

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Listen to the Godfather: Watch Your Competitors

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Are you providing opportunities for your competitors without realizing it? Marketers can learn from Sonny Corleone’s illegitimate son, Vincent Mancini, played by Andy Garcia, who says, “Your enemies always get strong on what you leave behind.” in Godfather III. Here are sixteen major categories of competitive information to collect and analyze to ensure that your competitors don’t get strong on business opportunities that you’ve overlooked.

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30 Branding Definitions

a-brand-is

Brands have a wide range of uses for businesses, products and individuals in today’s dynamic marketing landscape where publishing and message distribution are no longer limited to media entities. Through the use of social media platforms, every consumer is a publisher and has his own brand to promote. Each brand is competing for time and attention—today’s scarce resources—to break though the message clutter in order to build relationships with their target audience(s). By itself, a brand isn’t a marketing strategy. In their own words, here are thirty (30) branding definitions from marketers and visionary leaders (aka the original Mad Men) to help you understand what branding entails.

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