Marketing Strategy

Is Long Form Content Worth The Investment?

Does long form content deliver value for marketers? Here are 4 Insights & charts from Chartbeat & 5 actionable content marketing tactics.

Tags: , ,

7 Step Marketing Framework

1000 blog post

To celebrate our 1000th blog post here’s the basic seven step framework of an actionable marketing strategy where your ultimate goal as a marketer or business owner is to get prospects, customers and the public to engage with you and to develop a profitable relationship over time.

Tags: , , , , , ,

30 Branding Definitions

a-brand-is

Brands have a wide range of uses for businesses, products and individuals in today’s dynamic marketing landscape where publishing and message distribution are no longer limited to media entities. Through the use of social media platforms, every consumer is a publisher and has his own brand to promote. Each brand is competing for time and attention—today’s scarce resources—to break though the message clutter in order to build relationships with their target audience(s). By itself, a brand isn’t a marketing strategy. In their own words, here are thirty (30) branding definitions from marketers and visionary leaders (aka the original Mad Men) to help you understand what branding entails.

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

How to Do Branding Without a Budget

Branding is important as a company’s short hand. For many executives, branding is limited to their logo and advertising. But the reality is that branding is a connective thread that extends beyond your communications and touches every aspect of your organization. Here are 21 ways to extend your brand with limited additional cost.

Tags: , ,

What is Marketing Strategy?

Yes you are doing marketing, but do you have a marketing strategy? Time and again, I see marketers in companies, agencies and forums, both online and in real life, rush to develop tactics without stopping to think about how these relate to their larger business goals. Marketers compete for consumers’ scarce resources:  attention and disposable income. To this end, it’s important to understand how the following five components are integrated.

Tags: , , , ,