Marketing Profs

B2B Versus B2C Content Marketing [Research]

same but different

Fueling social media growth and search optimization, content marketing is on a growth trajectory. Many marketers think content marketing is either B2B or B2C but as Heather Meza of Cisco pointed out, Content marketing isn’t B2C or B2B, it’s P2P.”Take a look at five of the significant elements of content marketing strategy as used by B2B and B2C marketers, you’ll find their approaches are strikingly similar. That’s why it makes sense to think of content marketing as people-to-people. Source: Heidi Cohen’s Actionable Marketing Blog

Tags: , , , , ,

Content Marketing Definition: 21 Experts Weigh In

Content marketing defined

How do you define content marketing? Here are 21 content marketing definitions from  marketing experts.

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,