marketing persona

5 Blog Tips To Maintain Momentum When Taking A Break

Blog vacation

Need or want to take a break from blogging? Here are 5 Blog Tips to fill your editorial calendar with blog content without losing momentum or readers.

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How to Create a Convincing Marketing Persona Backstory

Do you really know your target audience? One key element to crafting effective content marketing is developing a marketing persona backstory.

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Social Media Buyer Persona – 10 Questions to Ask

Just as you’d start creating a marketing persona based on your key audience’s demographics, psychographics and past purchase behavior, the same attributes apply to social media. Here’s a list of ten questions to help you develop the social media buyer persona for your business.

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Everything You Need to Know About Content Marketing (Charts)

Content marketing is white hot! As a core element of inbound marketing, content marketing fuels social media, supports search optimization, and drives lead generation and sales. Here is the research, definitions, plan and resources to get your strategy on track.

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7 Step Marketing Framework

To celebrate our 1000th blog post here’s the basic seven step framework of an actionable marketing strategy where your ultimate goal as a marketer or business owner is to get prospects, customers and the public to engage with you and to develop a profitable relationship over time.

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13 Step Content Marketing Plan

To ensure your content marketing breaks through the ever-expanding amount of information, you need a plan to ensure that your information stands out from the crowd regardless of the amount of resources you have. Here’s an easy-to-follow thirteen step plan to get your content marketing on track to succeed.

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Content Marketing: 7 Steps to a Successful Repurposing Strategy

When it comes to content marketing, one size content doesn’t fit all.  You must rethink the content in different ways and adapt it for specific platforms so that it’s contextually relevant and provides more information. Planing ahead will save resources in terms of time, money and stress. Here are the seven steps to successfully repurpose your content marketing without breaking the bank.

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Small Business Branding: What Is Your Super Power?

Business Branding Superhero

Did you realize that small business branding is like having a super power? Here are 10 steps to help you develop a distinctive brand.

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