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- 72 Marketing Definitions
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- Social Media: 23 Ways To Promote Your Blog
- 31 Public Relations Definitions
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60% of marketers plan to increase their content marketing budget in 2012 according to research by Content Marketing Institute and MarketingProfs. Marketers’ biggest content challenge is producing content that engages prospects and customers during the purchase process. As a marketer, to ensure your content marketing effectively meets your needs, here is a 12 point, content marketing checklist.
Branding is more than skin deep. Branding isn’t just a superficial collection of colors, images or sounds; it’s an integral part of your offering. Regardless of whether you’re a product producer, a retailer, a media entity, a not-for-profit or a solopreneur, you’ve got a brand. To get your branding on track, here are seven questions to answer. Ideally, gather answers from across your organization to provide broader insights.
When it comes to creating content or blog posts what matters isn’t how often you post but rather the quality of your content. Face it, readers want your content to be a filling steak dinner not a few rice crackers full of air and low on content. How do you keep creating quality content or blog posts on a regular basis? Here are five secrets to help you develop useful and entertaining content.
Does your blog pass the 10 second test? After scanning your blog homepage, does a visitor know what it’s about and get pulled into your content? If not, here are 12 blog tips to help you.
What is actionable marketing? Contrary to what some may think, actionable marketing has nothing to do with the law where actionable means to bring a legal suit. Rather, actionable refers to marketing’s ability to persuade prospects, customers and the public to engage with your firm. Here are the twelve elements that define actionable marketing.
Content marketing attracts and engages prospects, customers and the public to take further action towards a business goal with useful, well-written information. It takes a longer view to connecting with its target audience by creating an extended interaction. Further, content marketing is at the heart of many social media strategies since it provides the food for social media interaction. Here are the twelve elements of content marketing that distinguish it from other marketing messaging and communications.
Do you pray for readers when you publish your content marketing? If so, you’re not alone. Here are five steps to create magnetic content as well as a chart to guide you through content creation by content category.