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7 Steps You Need Now to Get Your Social Media Selling
On social media, being promotional is a big no-no. This includes any communication that contains a price, offers a discount or says buy this. So how’s a marketer to sell his offering using social media? (For additional insights, read how social media is dragging e-commerce into the future.) Here are seven steps to help you use social media to support your sales process. Source: Heidi Cohen’s Actionable Marketing Blog.
Content Marketing Must Have Checklist
60% of marketers plan to increase their content marketing budget in 2012 according to research by Content Marketing Institute and MarketingProfs. Marketers’ biggest content challenge is producing content that engages prospects and customers during the purchase process. As a marketer, to ensure your content marketing effectively meets your needs, here is a 12 point, content marketing checklist.
What’s Your Brand DNA?
Branding is more than skin deep. Branding isn’t just a superficial collection of colors, images or sounds; it’s an integral part of your offering. Regardless of whether you’re a product producer, a retailer, a media entity, a not-for-profit or a solopreneur, you’ve got a brand. To get your branding on track, here are seven questions to answer. Ideally, gather answers from across your organization to provide broader insights.
Tags: Company stories, marketing persona
Do You Know These 5 Secrets to Compelling Content?
When it comes to creating content or blog posts what matters isn’t how often you post but rather the quality of your content. Face it, readers want your content to be a filling steak dinner not a few rice crackers full of air and low on content. How do you keep creating quality content or blog posts on a regular basis? Here are five secrets to help you develop useful and entertaining content.
7 Sure Fire Ways to Create Social Media Content When You Have Nothing to Say
Help I have nothing to say on social media is a comment I often hear. Creating effective content is one of the biggest hurdles companies have with implementing a social media marketing strategy. In my experience the problem arises because the employees are too close to the company, product/service or issue. Creating great social media content requires understanding your social media audience.
Does Your Blog Pass the 10 Second Test?
Does your blog pass the 10 second test? After scanning your blog homepage, does a visitor know what it’s about and get pulled into your content? If not, here are 12 blog tips to help you.
Tags: Blog goals, blog tips, marketing persona
Is Your Marketing Actionable?
What is actionable marketing? Contrary to what some may think, actionable marketing has nothing to do with the law where actionable means to bring a legal suit. Rather, actionable refers to marketing’s ability to persuade prospects, customers and the public to engage with your firm. Here are the twelve elements that define actionable marketing.
12 Content Marketing Elements
Content marketing attracts and engages prospects, customers and the public to take further action towards a business goal with useful, well-written information. It takes a longer view to connecting with its target audience by creating an extended interaction. Further, content marketing is at the heart of many social media strategies since it provides the food for social media interaction. Here are the twelve elements of content marketing that distinguish it from other marketing messaging and communications.
Is Your Content Marketing a Reader Magnet? [Chart]
Do you pray for readers when you publish your content marketing? If so, you’re not alone. Here are five steps to create magnetic content as well as a chart to guide you through content creation by content category.
Social Media’s 10 Commandments
Social media encompasses a broad variety of different platforms where there’s an unstated set of rules by which participants interact, engage and contribute. While many of these networks tend to be self-regulating, as a marketer, it’s important to understand these generally accepted practices that govern social media behavior because users act under these established rules and expect others to do so as well. To help clarify what’s expected of participants, here are ten social media commandments that apply to both individuals and companies to make social media engagement a positive experience for everyone regardless of their level and/or form of activity.
