marketing persona

Content Marketing: How to Super-Charge Your SEO


Since roughly one out of six Google daily search queries have never been seen before, you must provide relevant content marketing about your organization, brands and products that your current customers need and prospects seek to make their purchase decisions. To ensure your content marketing efforts super charge your search optimization, here are seven actionable marketing tips. Source: Heidi Cohen’s Actionable Marketing Blog

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7 Secrets to Writing Top-Notch Blog Posts About Boring Topics


Boredom is in the eyes of the beholder. Your blogging doesn’t arouse your reader’s interest. While you want to believe your tedious topic is the reason for their yawns, the fact is that they’re just not that into your dull content.

But fear not, boring content isn’t a permanent condition!

Here are seven secrets to help you write content about your boring topic and turn your blog posts into a reader magnet.

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How to Maximize Your Content Marketing Budget

Recycle reduce reuse

Just as we celebrate Earth Day by setting up processes to preserve our natural resources – recycling and reusing products like paper, glass and plastic – content marketers must consider how to conserve their scarce resources, namely content, budget and employee time.

Similar to being green, content marketers can achieve their goals by rethinking how they use their limited business resources. Here’s a seven step plan to help you. Source: Heidi Cohen’s Actionable Marketing Blog

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Create Your Niche for Business Success [Graphic]

Steps to craft a niche

From a marketing perspective, a niche is a well-defined segment of a larger market. Because it’s difficult to be all things to all people, marketers craft their niches to suit their and business needs and resources.

Here are seven steps to help you craft your niche to ensure business success. Source: Heidi Cohen’s Actionable Marketing Blog

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Pricing: It Is NOT About The Numbers

What's your price

Pricing is one of the core 4Ps of marketing. It’s integral to achieving your business objectives. For most businesses, this translates to profits, aka ROI.

Scared of dealing with numbers, marketers, business executives and solopreneurs  guess at the “perfect” price rather than ensuring their prices are aligned with the rest of their marketing. The problem is that social media and mobile have changed pricing and increased price transparency. Source: Heidi Cohen’s Actionable Marketing Blog

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Blogging: How to Attract and Retain An Audience Like A Rock Star

Green Day Crowd Surfing

Recently bloggers have been buzzing about Google’s plan to pull the plug on their Reader. Since Google Reader regularly drives thousands of people to established blogs, this move translates to the loss of a significant portion of these blog audiences.

To combat this potential falloff in loyal readership short term, bloggers are experimenting with a variety of alternatives including expanding their email registrations and the use of other feed readers. Yet the real issue at the heart of blogging is attracting, engaging and retaining your audience to build long-term relationships. Read on to get 23 actionable blogging tactics. Source: Heidi Cohen’s Actionable Marketing Blog

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105 Point Checklist to Get 2013 Marketing On Track

105 Point Checklist for 2013 - Heidi Cohen's Actionable Marketing Blog

Want your 2013 marketing to succeed? Of course you do! (Who doesn’t?) Then follow this 2013 Marketing Guide, written in plain English and broken into 105 easy-to-follow steps.

To get your 2013 marketing on track regardless of whether you work for a B2C, B2B, not-for-profit or you’re a solopreneur, this 105 point checklist is a must-have business tool. It’s useful for specialized marketers including social media, content marketing and mobile.

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How to Create Content Marketing Your Lawyers Will Love

lawyer friendly

Do you have legal and compliance teams that won’t approve any content marketing you create without subjecting it to time consuming approval processes that removes anything that sounds like a human being wrote it? If so, you’re not alone.


Content Marketing: The Cliff Notes Approach to Editorial Calendars

Cliff Notes Content Marketing Editorial Calendar

Derived from traditional print magazines and newspapers, an editorial calendar provides the organizational structure for content marketing. Editorial calendars can encompass your entire marketing plan or be specific to content marketing, social media and/or your blog. Here are 9 Tactics To Create Content on Two Week Schedule.

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7 Actionable Marketing Tactics To Stake Your Tumblr Turf [Research & Examples]

Tumblr logo f

Don’t let Tumblr’s classification as a microblogging platform stop you from using the hip image driven social media venue to support your marketing.

Tumblr isn’t your big brother’s blog. Rather the content-based social media platform is a playground for your brand’s imagination where you can attract visitors with amazing visuals, graphics and great quotes. Most posts are short and pin-like (as in Pinterest).

Here’s a combination of Tumblr usage statistics and actionable marketing tactics for staking your Tumblr turf. Source: Heidi Cohen’s Actionable Marketing Blog

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