marketing persona

Blog Audience Mindset-5 Tricks To Know What Readers Want

Blogging How to Get Into Your readers mind

Do you know what your blog readers want? Here are 5 tricks to get into your blog audience mindset. For blog success you need to get into your readers’ head.

Tags: , ,

The 5 Benefits of Lean Content

Are you getting the benefit of lean content

What is lean content? Here are the 10 key elements of lean content and 5 lean content benefits to help you reduce your content marketing budget.

Tags: , , ,

5 Blog Tips To Maintain Momentum When Taking A Break

Blog vacation

Need or want to take a break from blogging? Here are 5 Blog Tips to fill your editorial calendar with blog content without losing momentum or readers.

Tags: , , ,

How to Create a Convincing Marketing Persona Backstory

Marketing persona backstory-heidi Cohen

Do you really know your target audience? One key element to crafting effective content marketing is developing a marketing persona backstory.

Tags: , , ,

Social Media Buyer Persona – 10 Questions to Ask

Persona Mold

Just as you’d start creating a marketing persona based on your key audience’s demographics, psychographics and past purchase behavior, the same attributes apply to social media. Here’s a list of ten questions to help you develop the social media buyer persona for your business.

Tags: , , , , ,

Everything You Need to Know About Content Marketing (Charts)

Everything you wanted to know about content marketing

Content marketing is white hot! As a core element of inbound marketing, content marketing fuels social media, supports search optimization, and drives lead generation and sales. Here is the research, definitions, plan and resources to get your strategy on track.

Tags: , ,

7 Step Marketing Framework

1000 blog post

To celebrate our 1000th blog post here’s the basic seven step framework of an actionable marketing strategy where your ultimate goal as a marketer or business owner is to get prospects, customers and the public to engage with you and to develop a profitable relationship over time.

Tags: , , , , , ,

13 Step Content Marketing Plan

Stand out in a crowd

To ensure your content marketing breaks through the ever-expanding amount of information, you need a plan to ensure that your information stands out from the crowd regardless of the amount of resources you have. Here’s an easy-to-follow thirteen step plan to get your content marketing on track to succeed.

Tags: , , , ,

Content Marketing: 7 Steps to a Successful Repurposing Strategy

When it comes to content marketing, one size content doesn’t fit all.  You must rethink the content in different ways and adapt it for specific platforms so that it’s contextually relevant and provides more information. Planing ahead will save resources in terms of time, money and stress. Here are the seven steps to successfully repurpose your content marketing without breaking the bank.

Tags: , , , , ,

Small Business Branding: What Is Your Super Power?

Business Branding Superhero

For small businesses, branding is like having a super power; it makes your firm stand out in a message-laden ecosystem. Many small businesses mistakenly think branding is expensive and leave it out of their core business plans. They miss the opportunity to position their firm. To develop to your organization’s brand identity (aka your super power), answer these ten questions. Source: Heidi Cohen’s Actionable Marketing Blog

Tags: , ,