marketing persona

Why Your Social Media Is Failing

Why Your Social Media Is Failing

Think your social media is failing? Then check these 5 reasons to use social media and 10 tactics to incorporate marketing into your social media efforts.

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Do Your Social Media Relationships Get Consummated?

10 Steps to Social Media Conversions

Are your social media relationships getting consummated? Here are 10 steps to build your social media relationships into long term profitable customers.

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Social Media Audience Building: Fish Where The Fish Are

Social Media Audience BUilding

Social media audience building requires thinking like a fisherman not a marketer. 3 facts you must know about your audience and 10 tips to build it.

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Persona Definition: 10 Essential Marketing Persona Attributes

Persona Definition - 12 marketing attributes

Persona definition encompasses 10 essential marketing persona attributes. Posed as questions, these 10 marketing persona elements can improve your content marketing.

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Blog Audience Mindset-5 Tricks To Know What Readers Want

Blogging How to Get Into Your readers mind

Do you know what your blog readers want? Here are 5 tricks to get into your blog audience mindset. For blog success you need to get into your readers’ head.

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The 5 Benefits of Lean Content

Are you getting the benefit of lean content

What is lean content? Here are the 10 key elements of lean content and 5 lean content benefits to help you reduce your content marketing budget.

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5 Blog Tips To Maintain Momentum When Taking A Break

Blog vacation

Need or want to take a break from blogging? Here are 5 Blog Tips to fill your editorial calendar with blog content without losing momentum or readers.

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How to Create a Convincing Marketing Persona Backstory

Marketing persona backstory-heidi Cohen

Do you really know your target audience? One key element to crafting effective content marketing is developing a marketing persona backstory.

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Social Media Buyer Persona – 10 Questions to Ask

Persona Mold

Just as you’d start creating a marketing persona based on your key audience’s demographics, psychographics and past purchase behavior, the same attributes apply to social media. Here’s a list of ten questions to help you develop the social media buyer persona for your business.

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Everything You Need to Know About Content Marketing (Charts)

Everything you wanted to know about content marketing

Content marketing is white hot! As a core element of inbound marketing, content marketing fuels social media, supports search optimization, and drives lead generation and sales. Here is the research, definitions, plan and resources to get your strategy on track.

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