marketing definition

What Marketing Is NOT

What Marketing is Not

My recent post of marketing definitions with contributions from seventy-two different sources generated a lot of discussion around what marketing is. One interesting topic that arose in these discussions was the question of what marketing is NOT. As with art, examining negative space provides a different view of marketing and how it functions within an organization. Here are five definitions of what marketing is NOT.

Tags: , , , , , ,
Win A Free Book!
Click to Enter the Actionable Marketing Guide Book Giveaway

What Do We Mean When We Say Marketing?

To help us understand what marketing means in today’s evolving media environment, where increasingly connected prospects, customers and the public interact with a broad range of businesses, seventy-two senior marketing executives were asked to define their profession. Here are twelve consistent marketing elements that ran across these seventy-two seemingly divergent marketing definitions. (Here’s the original marketing definitions post.)

Tags: ,