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Mark W. Schaefer
What is Social Media?
What is social media? Ask any group of social media savvy individuals and it’s likely that they’ll all give you a different answer. Here’s 12 points that define social media based on 30 Social Media Definitions.
Tags: Ann Handley, Augustine Fou, Bryan Eisenberg, Gini Dietrich, Heidi Cohen, Howard Greenstein, Jim Sterne, Joe Pulizzi, Lee Odden, Liz Strauss, lurking, Mark W. Schaefer, Michelee Chmielewski, Mobile, Rebecca Lieb, Rob Peterson, Sarah Hofstetter, social media definition, Tablet, what is social media
30 Social Media Definitions
The definition of social media continues to evolve as the platforms and technologies continue to change and expand. Here are thirty social media definitions to help clarify these trends. What would you add to this list?
Tags: Adam Kleinberg, Angie Schottmuller, Ann Handley, Arment Dietrich, Augustine Fou, Barn Raisers, Blue Focus Marketing, Bryan Eisenberg, Cheryl Burgess, Chris Garrett, Clayman Advertising, Content Marketing Institute, Dave Kerpen, Deborah Weinstein, eMetrics, Gini Dietrich, HARO, Heidi Cohen, Howard Greenstein, Jim Sterne, Joe Cothrel, Joe Pulizzi, Lee Odden, Likeable Media, Lisa Buyer, Lithium Technologies, Liz Strauss, Marjorie Clayman, Mark W. Schaefer, Marketing Sciences Consulting Group, MarketingProfs, Mass Relevance, Michelle Chmielewski, Online Marketing Blog, Peter Shankman, Pressfeed, Rebecca Lieb, Riverside Marketing Strategies, Rob Petersen, Sally Fallow, Sam Decker, Sarach Hofstetter, SOBcon, Social Media Club, Strategic Objectives, Synthesio, The Buyer Group, Traction, Trey Pennington, Wikipedia
What Marketing Is NOT
My recent post of marketing definitions with contributions from seventy-two different sources generated a lot of discussion around what marketing is. One interesting topic that arose in these discussions was the question of what marketing is NOT. As with art, examining negative space provides a different view of marketing and how it functions within an organization. Here are five definitions of what marketing is NOT.
