Mark W. Schaefer

Why You Need Influencer Relations Marketing Now

Influencer Relations Marketing

Want to get in the know about the why, who & what of influencer relations marketing? Here the the tactics and data you need to make the case.

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5 Key 2016 Social Media Trends

5 Key 2016 Social Media Trends

Here are the 5 key 2016 social media trends to ensure that your marketing is on track to succeed. Includes charts and tips to improve your social media marketing.

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Where Content Marketing 2016 Is Headed

Where 2016 Content Marketing Is Headed

Do you know where 2016 content marketing is going? 3 Key 2016 Content Marketing Trends to help you increase your content results. Charts and tips included.

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The Content Code – Book Interview

A path-finding book exploring the six factors that will help you break through the overwhelming wall of information density to win at marketing now … beyond content, beyond social media, beyond web traffic and Search Engine Optimization.

The Content Code starts where your current marketing plan ends, and provides the launch code for next-level success. The book dives deeply into the true value of social media marketing and the steps companies need to enable to achieve measurable results.

A pioneering book that explores the psychology of sharing, it is also highly practical, offering hundreds of ideas that can be used by organizations of any size and any budget.

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The Social Media and Device Facts You Need In 2014

Do you know the social media and device facts you need to reach your target audience in 2014? Here are 7 Actionable Marketing Tips based on research to help.

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What is Social Media?

What is social media? Ask any group of social media savvy individuals and it’s likely that they’ll all give you a different answer. Here’s 12 points that define social media based on 30 Social Media Definitions.

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Social Media Definitions

Social Media is the new Marketing

To help you understand social media, here are social media definitions from 30 experts.

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What Marketing Is NOT

What Marketing is Not

My recent post of marketing definitions with contributions from seventy-two different sources generated a lot of discussion around what marketing is. One interesting topic that arose in these discussions was the question of what marketing is NOT. As with art, examining negative space provides a different view of marketing and how it functions within an organization. Here are five definitions of what marketing is NOT.

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