Mark W. Schaefer

The Content Code – Book Interview


A path-finding book exploring the six factors that will help you break through the overwhelming wall of information density to win at marketing now … beyond content, beyond social media, beyond web traffic and Search Engine Optimization.

The Content Code starts where your current marketing plan ends, and provides the launch code for next-level success. The book dives deeply into the true value of social media marketing and the steps companies need to enable to achieve measurable results.

A pioneering book that explores the psychology of sharing, it is also highly practical, offering hundreds of ideas that can be used by organizations of any size and any budget.

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The Social Media and Device Facts You Need In 2014

Social media and device facts

Do you know the social media and device facts you need to reach your target audience in 2014? Here are 7 Actionable Marketing Tips based on research to help.

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What is Social Media?


What is social media? Ask any group of social media savvy individuals and it’s likely that they’ll all give you a different answer. Here’s 12 points that define social media based on 30 Social Media Definitions.

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Social Media Definitions

Social Media is the new Marketing

To help you understand social media, here are social media definitions from 30 experts.

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What Marketing Is NOT

What Marketing is Not

My recent post of marketing definitions with contributions from seventy-two different sources generated a lot of discussion around what marketing is. One interesting topic that arose in these discussions was the question of what marketing is NOT. As with art, examining negative space provides a different view of marketing and how it functions within an organization. Here are five definitions of what marketing is NOT.

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