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Slideshare is B2B social media’s biggest secret. As one of my clients confided, don’t let everyone know about Slideshare’s power because it yields more high quality views and leads than his content did in its original format. That’s powerful. Source: Heidi Cohen’s Actionable Marketing Blog
Content makes social media an effective tool for achieving core marketing goals including building brand, attracting prospects, converting customers, and supporting sales and advocates. Content feeds social media’s voracious appetite for information in a variety of forms. Includes detailed options and an infographic.