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Posted on April 3, 2015 by Heidi Cohen in Social Media |
Want to boost your business quickly? Follow these 7 social media lessons from #smmw15. Apply them regardless of business type. Leverage your existing power.
Posted on July 16, 2013 by Heidi Cohen in Social Media |
If there was a social media equivalent of the 2013 Baseball All Star game, who would you choose to be your social media star?
Check out any list of top social media experts and you’ll find that they have a set of consistent traits. While following these traits by themselves won’t necessarily make you a social media star, they will help you establish your social media credentials.
In honor of International Women’s Day, here are ten women who have changed and shaped how we view social media. While many of these women aren’t household names, don’t let that fool you. Each is a powerhouse in her area of expertise. They’ve learned by being in the trenches and it’s worth your time to follow them and read what they have to say.
Posted on February 21, 2013 by Heidi Cohen in Blogging |
Blogging is a key element of social media, content marketing and search optimization. It should be at the heart of your digital marketing plans.
Regardless of whether you’re a newbie or experienced blogger; or you’re an independent or business blogger, you need to use a combination of tools to maximize your return on blogging.
The best blogging tools support a combination of social media, content marketing and search optimization. Here are seven tools that are core to blogging success. Source: Heidi Cohen’s Actionable Marketing Blog
It’s Valentine’s Day when we celebrate romance and who’s more romantic than a blogger? They share their enthusiasm, knowledge and emotions regularly without expectation of compensation. In the spirit of romance we celebrate fourteen of the social media blogs we love and the bloggers behind them in alphabetical order.
Posted on June 1, 2012 by Heidi Cohen in Social Media |
Conferences and other live events provide opportunities to extend your business’ social media reach. Conferences are an older version of social media without the technology. To ensure your entire team, not just the presenter, support your conference opportunity, here are ten actionable social media tips. (Here’s an 8 point conference checklist that’s a good starting point.)
Posted on April 2, 2012 by Heidi Cohen in Social Media |
On social media, many individuals as well as corporations and other forms of organizations would love to be able to distinguish professional from personal interactions When it comes to social media, can you really keep your professional and personal lives separate? To quote my accounting professor, it depends. (To help your thinking, here’s the social media 10 commandments.) Before you dive into social media here are ten points to help you decide how you want to present yourself professionally and personally.