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- 72 Marketing Definitions
- 30 Social Media Definitions
- 25 Tactics to Promote Your Blog via Facebook and Twitter
- 2013 Social Media Trends and Your Business
- Social Media: 23 Ways To Promote Your Blog
- 31 Public Relations Definitions
- 30 Branding Definitions
- How to Create Marketing Personas
- Blogging: What I Wish I Knew When I Started
- Marketing Versus PR: What’s the Difference
Despite the rush to prepare and hunker down as Winter Storm Nemo blew through the northeast, drivers were stranded and businesses closed. Similarly your blog can be the victim of a storm. Once you decide to publish a blog and build an audience you’ve created a media entity with a responsibility to your readers and community to keep a regular publication schedule. Once you stop, your blog is at risk of freezing over because it’s easy to tell yourself it’s only another day and no one will notice. Source: Heidi Cohen’s Actionable Marketing Blog
As a content creator and/or blogger, how do you create content that draws your target audience further into your information without pissing readers off or diminishing the size of your following? Beyond the obvious benefits of increased pageviews and time-on-site, here are five reasons to drive engaged readers deeper into your content offering along with nine actionable content marketing tips to keep everyone else happy.
By their nature small businesses are small. This means you have limited employees or budget for extra stuff (Read: anything beyond the basics of running your day-to-day business). A blogs is necessary to small businesses (including solopreneurs and professionals) for the following seventeen reasons (Of course many of these points can be applied to larger businesses.) Source: Heidi Cohen’s Actionable Marketing Blog
Do you ever feel at a loss for what to write? It doesn’t matter whether it’s a blog post, article or presentation. There’s that empty white screen staring back at you.
While it’s ideal to have an editorial calendar that organizes a set of columns to be published on a regular basis, you can still have a dearth of ideas.
Like experienced writers and journalists you have your swipe file and list of columns you ought to write. But none of them are calling you. What do you do?
Here are seven standbys that help you create outstanding content in a flash.
Many businesses are reticent to give their content away for free. Their dilemma is that strong, useful information doesn’t just happen. Despite relatively low-cost social media and internal media distribution, the combination of deep knowledge and great content development require both human and financial resources.
What’s the problem with business blogs? Most of them are ho-hum. They suffer from bland-blog-post-syndrome.
Considered a cost of doing business (which is code for I think I need this content but I can’t figure out why), business bloggers just fill their posts with valueless content. Source: Heidi Cohen’s Actionable Marketing Blog
Content Marketing rocks despite being around for years. Content marketing consists of human communication transmitted from one person to another. Don’t take my word for it, here’s what seven content marketing rockstars said about the subject at Content Marketing World. Source: Heidi Cohen’s Actionable Marketing Blog