marcom

Marketing Versus PR: What’s the Difference

Marketing Versus PR -What's the Difference

There’s a love-hate relationship between marketing and PR. While both marketing and PR are at their best when used together, many professionals feel that they need to choose one or the other. To frame this conversation, marketing is defined by Dr. Phillip Kotler as “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit.” By contrast, here’s how PRSA (Public Relations Society of America) defines PR: “[Public relations] helps an organization and its publics 
adapt mutually to each other. ” Here’s what 11 communications area experts said.

Tags: , , , , , , , , , , ,

How to Develop Your Editorial Calendar

Editorial Calendar--post-its gone wild

Whether you’re using social media (including blogging), content marketing, and/or traditional marcom (aka marketing communications), an editorial calendar is at the heart of your of marketing because, as the saying goes, today every marketer is a publisher. Like magazine publishing, an editorial calendar helps you to manage the content creation process regardless of your goals. To develop your editorial calendar, here are ten easy steps that will support your social media, content marketing and/or traditional marketing communications.

Tags: , , , ,

Do You Really Know How to Communicate? [Chart Included]

Communications is a critical component of marketing. An important key to effectively communicate with your target audience is to understand the direction in which messages are exchanged. Here are the three basic marketing communications (aka: marcom) directions. [Chart included.]

Tags: , ,