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Mack Collier
Why Blogs Should be at Heart of Social Media [Charts]
Blogs provide the content that is the currency of social media and the context that defines its environmental relevance for participants. As such, blogs live at the heart of an integrated social media marketing strategy. Here are 10 Reasons Why Blogs Are Critical to Your Social Media Efforts.
Tags: #smchat, blogchat, Blogs, Brand, Charts, Mack Collier, owned media, Social Media, Social media marketing
Why About Pages Really Matter
No one looks at About Pages. Or do they? For many, the About Page is an after thought. People like to deal with people they know. They also want to know that someone’s home. Your About Page should show a level of transparency to build trust with visitors. At the same time you want to encourage them to check out other areas of your site. Here are 10 About Page essentials.
Tags: About page, blogchat, blogger, Mack Collier
How to Be a Twitter Chat Champion
Twitter chats are virtual meetings that consist of concurrent Twitter conversations at a designated time using a special hashtag (#) so participants can track the conversation. Focused on a specific topic, these meetings are open to anyone who wants to jump into the conversation. The goal of these chats is to exchange information and discuss topics of interest. Twitter chats showcase the many-to-many communications possibilities of social media platforms. Here are twelve steps to help you become a Twitter chat champion.
Tags: #UsGuys, blogchat, Mack Collier, Twitter, twitter chat
Do Business Blogs Chase the Wrong Metrics?
Business blogs chase comments as a success metric just like other types of bloggers, based on Blog2Post’s Corporate Blog Survey. By focusing on comments, marketers are forgetting to set a business blog strategy based on their business goals and determining appropriate metrics as they do with other forms of social media. Here are 12 Corporate Blog Goals and Related Metrics
Blog Comments: How To Get Them!
Blog comments are nirvana for bloggers. The challenge is that most bloggers receive very few of them if any. Here are 7 suggestions to help you get more comments on your blog and recommendations for blog comment policies.
Don’t Think You Need Blog Goals? Think Again
Many bloggers overlook the need for a blog strategy. To them, it’s too much like a business proposition. The reality is that blogging is a serious endeavor, whether you’re doing it for business or personal reasons. Therefore you need a strategy to achieve your objectives. Here are eight major blogging goals.
Tags: Blog, Blog goals, Blog strategy, blogchat, Mack Collier
How to Grow Your Social Media Tribe
Every one needs a group of family, friends and colleagues around them. In the social media ecosphere, people refer to this group of like-minded individuals as a tribe. So how do you build your tribe when you’re first starting out in social media? Here are seven tips.
What Desperate Housewives Can Teach You About Blog Comments
Do you wonder how to attract comments on your blog? If so, this post’s for you! With a little help from Bree, Lynnette, Susan and Gaby, you’ll have the tools to start to entice readers to engage with you on your blog. Here are 7 tips to help you nurture your comment garden.
Tags: Blog, blogchat, blogger, Blogging, Lisa Petrilli, Mack Collier, Marjorie Clayman
Does Your Blog Have Personality? 7 Points to Help You Create Your Writer’s Voice
When faced with a blank screen, many bloggers and other social media content creators are at a loss as to what to do. Here are 7 points to help you find your writer’s voice based on last night’s #blogchat.
Establishing Outposts in the Social Media Ecosphere
Marketers can extend their reach through the use of social media’s assortment of tools to distribute information which Chris Brogan calls outposts. Because time is the great equalizer, attention, the amount of time focused on your message, is a scarce commodity. Therefore your content needs to center on consumers and the public’s goals and needs and appear where they spend time. This article examines 3 types of outposts in the social media ecosystem. Please read on …
Tags: blogchat, Chris Brogan, e-books, Email, Facebook, LinkedIn, Mack Collier, Social Bookmarking, Twitter, Website
Blog Help: No One Reads My Blog
What do I do? No one’s reading my blog. Understand that, no matter of how good a blogger you are, there are always ways to improve what you’re doing particularly where driving blog traffic and blog comments are concerned. Here’s blog help in the form of twenty-one blog challenges and fixes to remedy them.